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- Media Map
| Area：Chengdu | Type：airport | Frequency：300 |
| Address：Chengdu Tianfu International Airport | Format：led | Duration：15s |
| Location：T2 Three‑Floor Central Business District | Min Qty：1 | Operating Time：7-23o'clock |
| Size：20.16 x 3.36 m | Min Period：month |
The three‑story central commercial atrium features a core landmark dynamic large‑screen located within the post‑security restricted area. As the only giant immersive LED media in the T2 Domestic Departure Lounge commercial zone, it occupies the prime visual spot of the terminal’s commercial atrium. It sits at an essential hub for all domestic‑departing passengers after security check, whether they are heading to boarding gates, engaging in leisure shopping or waiting for flights. It achieves full‑coverage passenger flow with no blind spots or diverted traffic, making it a benchmark medium for high‑end dynamic image communication at Tianfu Airport.
Leveraging Tianfu Airport’s annual passenger throughput of 54.906 million, this area covers all domestic‑departing passengers and delivers 100% reach to T2 domestic outbound crowds. Situated next to the "Jin She Hui" international luxury shopping block, it primarily reaches high‑spending groups including business travelers and cross‑border tourists, with international passengers accounting for 12.3%. It precisely aligns with target audiences of high‑end brands. Passengers spend an average of over 10 minutes in the commercial zone, absorbing advertising information far more deeply than at ordinary airport locations.
After passing security checks, passengers are relieved of rushing pressures and enter a leisure waiting state. With more time for strolling and a relaxed viewing mindset, they show low resistance to advertisements. The screen draws longer gaze duration compared with media in fast‑moving passageways. Passengers stay for an average of 15‑25 minutes, generating dual communication advantages of mandatory exposure plus active attention. Its advertising reach rate exceeds 98%, thoroughly addressing the pain point of disconnection between traffic and consumption scenarios that plagues traditional airport advertisements.
The media is installed in an open‑view location free of any visual obstructions in the surrounding area. Travelers can clearly see the visuals from dozens of meters away, delivering extremely high exposure and attention rates. Its scenario tone is highly aligned with the positioning of international and high‑end consumer brands. It enables integrated communication of "LED advertising plus offline experience" when combined with airport pop‑up stores and themed events in commercial blocks, and a single brand’s exclusive screen placement can generate over ten million impressions.
This advertising medium is an extra‑large‑size high‑definition integrated LED giant screen with physical dimensions of 20.16m × 3.36m. Boasting a huge screen area and unobstructed sightlines, it is situated in the high‑ceiling atrium of the airport terminal with no pillars or walls blocking the view. Crisp visuals are guaranteed for both near and far viewing positions for powerful visual impact. The screen features sharp and delicate image quality, high color saturation and excellent dynamic smoothness, supporting the playback of diverse materials including high‑definition brand posters, creative key visuals, brand promotional videos and dynamic product displays.
Leveraging the tens‑of‑millions annual passenger volume of Tianfu Airport, a national‑level 4F aviation hub, it covers regular daily traffic as well as peak flows during holidays, tourist seasons and business travel periods across all time slots. The enclosed airport environment delivers mandatory non‑skippable exposure, achieving a far higher genuine and effective reach than fragmented online traffic. It can be used for long‑term placement to build brand equity in the Southwest China market, or for short‑term campaigns for explosive publicity output, bringing both strong brand endorsement and high communication return on investment.
