Media Resources

After passing through security checks, passengers finish their rush‑and‑hustle journey and enter a relaxed state for waiting, strolling and resting. They stay for a longer time and watch things with a more laid‑back mindset. They are highly receptive to dynamic video ads with little resistance, leading to far better brand recall and conversion effects than regular corridor‑based media.

Baggage claim is a core segment with the longest dwell time in the passenger arrival process. The typical waiting time ranges from 5 to 20 minutes. Free from the rush‑to‑depart pressure, passengers are in a relaxed state of mind and have spare attention, so they keep scanning the hall environment.

The media adopts a matrix layout with a four‑screen combined package, directly facing the main line of sight of passengers on the descending escalator, creating a natural immersive viewing scenario. As passengers take the escalator to exit the station, their eyes are fixed on the large screens. They continuously view the advertising visuals while moving, and can receive complete and long‑lasting information without having to stop deliberately.

The media consists of extra‑large‑size high‑definition LED screens in the security inspection area. The security check process involves no passenger detours or missed crowds, enabling 100% coverage of all domestic departing passengers. It boasts a huge exposure base and a highly targeted audience, making it one of the core media with the most stable reach rate within the terminal building.

Passengers spend an average of 15 to 40 minutes waiting in the station. They repeatedly look straight at the large screens while resting and waiting for ticket checking. They can be exposed to advertisements multiple times during a single trip, resulting in far higher retention of advertising information than short-duration media in passageways.

After entering the station, passengers first check their train numbers and locate the departure gates. They will voluntarily stop for 3 to 8 minutes, stand close to view the screens at eye level to obtain information. In this scenario, passengers demonstrate extremely high receptiveness to advertisements, without the sense of forced resistance triggered by outdoor advertising.

Located on both sides of the train schedule display screens in the lobby, this area naturally draws passengers' attention while they queue for security checks, locate boarding gates and wait for trains. It achieves 100% coverage of all waiting passengers with no blind spots, capturing the first visual impression of travelers on their journeys.

As an important part of Dujiangyan City’s emerging urban commercial landmarks, it is becoming the core digital window for regional brand promotion, city image display, and public information interaction with high-standard visual presentation and intelligent content operation.