Media Resources

This scarce outdoor media resource, located at the prime intersection of Huaihai Middle Road and South Shaanxi Road, has become an important platform for international brands to compete for major advertising placements, thanks to its unique double-sided visibility structure and high penetration in the core business district.

Located in the prime commercial area of Huaihai Middle Road, it not only carries the city's commercial memory but also continuously introduces top international brands with a pioneering stance, becoming a physical window frequently exposed to many major brand advertisements, greatly enhancing the memorability and conversation around these brands.

The super lightbox is located at the visual focal point of this prime traffic area, with an extra-large display surface creating strong visual dominance. Xintiandi Plaza sees a daily footfall of 113,000 people within a 1-kilometer range. Xintiandi is a popular spot for social media check-ins, achieving both advertising and experiential impact.

A total of 12 super lightboxes and 2 LED screens are included. As a key link connecting the subway and the trillion-yuan commercial district of Nanjing West Road, the brand passage is not only a physical pathway but also a visual corridor for urban consumption and cultural flow. The passage sees an average daily foot traffic of over 800,000 people, with holiday peaks exceeding 1.5 million.

Located at the core transfer passage of Lines 1, 2, and 8, it is a composite flagship advertising medium that combines massive visual scale, dynamic digital displays, and high-density passenger coverage. As passengers naturally slow down in this section, their visual attention is highly focused, providing an excellent window for brand messaging.

People's Square Station is a major transfer hub for Lines 1, 2, and 8, with a daily passenger flow of 450,000 to 800,000, and peak holiday flows exceeding 1.5 million. Corridor E is located on the main transfer passageway that passengers must pass through, where walking speeds slow down and sightlines converge, creating a natural area of high attention.

High-definition LED screens located at key traffic nodes such as the main mall entrance, atrium, and connecting corridors leverage JAKC's high-quality daily foot traffic of over 100,000 people to achieve high visibility and reach. The LEDs create an integrated communication matrix of content–scene–audience, greatly enhancing brand recall and emotional resonance.

Located in the top-tier Nanjing West Road CBD in Shanghai, Ruiou Department Store and Jiuguang Department Store are connected by an arcade that serves as the only passage between the north and south shopping areas. All foot traffic must pass through it, ensuring 100% reach and enabling online and offline integrated promotion to expand brand influence.