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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 566 Huaihai Middle Road, Huangpu District | Format：led | Duration：15s |
| Location：Huaihai Middle Road | Min Qty：1 | Operating Time：10-22o'clock |
| Size：15.36m × 13.44m = 206.44㎡ | Min Period：week |
Located at the intersection of South Chengdu Road and No.566 Middle Huaihai Road, Middle Huaihai Road is hailed as the "Champs-Élysées of the East" and serves as Shanghai’s premier upscale fashion and tourism business district. Featuring an L-shaped dual-facade LED screen at a right-angle corner, the display delivers unobstructed visibility from two sides, covering vehicular and pedestrian traffic flowing east-west along Middle Huaihai Road and north-south on South Chengdu Road with a 360-degree panoramic viewing angle spanning both roadways.
Facing TX Huaihai, a trendy new landmark, the screen is surrounded by premium commercial complexes including K11, IAPM and Xintiandi within a sophisticated high-end business cluster. The area boasts a daily combined vehicle and pedestrian flow of over 1 million and a weekly volume exceeding 7 million. Direct access is available via Huaihai Middle Road Station for Metro Lines 1, 10 and 13, alongside numerous bus routes that sustain round-the-clock footfall from commuters, shoppers and nighttime economy visitors. Home to Popeyes’ first Chinese flagship store, the screen’s distinctive orange-and-yellow branded IP creates powerful visual impact, forming a dual internet-famous landmark combining physical storefront and large-format screen with inherent momentum for organic social media sharing and dissemination.
Vehicles wait 30 to 60 seconds at red traffic lights on this crossroads, enabling the L-shaped screen to capture audience attention compulsively with 2 to 3 times higher viewer concentration than conventional single-facade displays. Leveraging the district’s robust commercial siphoning effect, it delivers high-frequency, wide-reaching mandatory ad exposure. Crisp, dynamic advertising visuals instantly capture the focus of passing pedestrians and motorists. As a scarce corner large-screen resource in the core business district, it features a low cost per thousand impressions and outperforms regular single-sided screens in overall exposure efficiency.
This location connects shopping pedestrians, commuter vehicle traffic and tourist crowds, serving as a core hub boasting the densest footfall and most concentrated passenger flow routes within the business district. There are no competing corner LED screens of equivalent specifications in surrounding areas, making it an irreplaceable scarce out-of-home media resource in the commercial precinct with inherent strong exposure advantages. The visiting demographic features robust purchasing power, refined aesthetic tastes and high brand acceptance, which precisely meets the advertising placement demands of mainstream brands including light luxury cosmetics, premium tea and catering outlets, and first-opening cultural and tourism flagship stores.
Huaihai Middle Road stands as one of Shanghai’s most prosperous and renowned century-old commercial avenues, reputed as the "Cradle of Fashion". Situated at the intersection of Huaihai Middle Road and South Maoming Road, the LED screen sits at the district’s pivotal node that draws massive local shoppers, fashion enthusiasts and domestic and international tourists every single day. Brands placing advertisements here can leverage the district’s powerful crowd-attracting siphon effect to achieve high-frequency, wide-reaching compulsory exposure.
Featuring a scarce L-shaped large screen in the prime business district, high-net-worth foot traffic, robust social communication potential and consistently high rental yields, this asset is a premium cash-flow-generating out-of-home advertising property in Shanghai that delivers both substantial short-term returns and long-term asset appreciation. The trendy positioning of brand advertisements aligns perfectly with Popeyes’ brand identity, easily encouraging on-site young consumers to take photos for social check-ins and triggering secondary online dissemination across Xiaohongshu, Weibo, Douyin and other social platforms, thereby realizing dual marketing benefits consisting of offline screen exposure and online viral social diffusion.
