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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 1111 Zhaojiabang Road, Xuhui District | Format：Naked eye 3D | Duration：15s |
| Location：Metro City | Min Qty：1 | Operating Time：17-22o'clock |
| Size：3000㎡ | Min Period：week |
The ultra-high-definition naked-eye 3D spherical screen is located in the Xujiahui Commercial Circle, directly facing Zhaojiabang Road, a major urban thoroughfare with five lanes in each direction. Boasting an excellent and unobstructed position, the screen effectively captures the flow of pedestrians and vehicles. The surrounding area is lined with high-end office buildings and shopping malls, including the luxury shopping center Grand Gateway 66 across the road, the upcoming ITC Mall, as well as Orient Shopping Center, Liuliubai Department Store and Huijin Department Store. This has made the area a must-visit destination for middle-to-high-end consumers in Shanghai for leisure and shopping.
Right at the heart of Xujiahui Commercial Circle, Metro Lines 1, 9 and 11 intersect here, surrounded by five major arterial roads. With a 360° unobstructed view, it fully captures pedestrian and vehicle traffic from all directions, securing enduring location value. It reaches an average of 1.6 million people and 600,000 vehicle trips daily, with annual exposure exceeding 580 million person-times. Covering commuters, shoppers, business people and tourists, its exposure scale and stability rank among the top tier of outdoor media in Shanghai. Benefiting from its status as a "National-level Nighttime Cultural and Tourism Consumption Cluster", it maintains the leading position in Shanghai in terms of traffic volume and stability for outdoor media.
The spherical screen has an overall diameter of 41.2 meters and a total display area of 3,000 square meters, assembled from 3,888 4K high-definition display panels. Its image definition is over 20 times higher than that of traditional equipment. It delivers stunning naked-eye 3D visual effects without the need for wearable devices. Featuring a full 360° unobstructed view, it can be clearly seen from long distances and multiple angles. Its exclusive visual impact far outperforms conventional large screens, greatly boosting the conversion rate of advertising campaigns.
Giant sphere combined with naked-eye 3D stereoscopic visuals delivers an exclusive and unforgettable viewing experience, boasting far higher brand recall than traditional outdoor media. Featuring prime locations, targeted audiences and immersive experiences, it boosts brand recall by over 300%. It creates a complete marketing chain from exposure and interest generation to check-ins, sharing and conversion, leading to a remarkable rise in ROI. Supported by three major competitive edges — landmark status, prime business districts and exclusive cutting-edge technology — this asset achieves an annual appreciation rate of 10% to 15%. Compared with traditional outdoor media, it features strong resilience against market downturns and high liquidity, making it a premium fixed asset investment choice.
As a popular internet-famous check-in landmark and a core carrier for nighttime cultural tourism in Shanghai, the spherical screen regularly stages themed light and shadow shows during daily peak hours. Its sci-fi-style immersive visual experience is highly striking. This media platform supports diverse content formats including 3D creative videos, brand debut events, IP co-branding and customized light and shadow shows. It comes with powerful social buzz and viral marketing potential, serving as a top-tier core communication hub for leading brands in automobiles, luxury goods, beauty and fashion, digital technology, finance and cultural tourism sectors to gain city-wide brand exposure, build a high-end brand image and integrate brand building with sales performance.
The spherical screen of Metro City is a phenomenal internet-famous landmark with heavy daily foot traffic and a high audience stay rate. Its stunning 3D light and shadow effects easily motivate audiences to take photos and record videos for online sharing. Brand campaigns here can readily trigger UGC-driven viral spread across the internet, achieving dual communication effects of offline exposure and online trending. A single high-quality creative piece can quickly go viral on social platforms and gain tens of millions of free online views.
