- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：299 East Nanjing Road, Huangpu District | Format：large screen | Duration：15s |
| Location：Youngor | Min Qty：1 | Operating Time：9-22o'clock |
| Size：（24+30）(w)*15 (h) | Min Period：week |
Located at No. 299 in the middle section of Nanjing East Road Pedestrian Street, Dongtuo offers direct access to the Bund, situated at the golden throat of the "China's Number One Commercial Street." It is Shanghai's city cover outdoor media and the only 810㎡ naked-eye 3D giant screen on Nanjing Road to operate high-frequency, long-duration, and highly accessible screens. The curved facade offers multi-angle visibility, while the middle section of the pedestrian street is unobstructed and 360° visible, with clear exposure from near and far without blind spots, making it impossible to replicate and monopolize long-term
The commercial core C-location in the middle section of Nanjing East Road Pedestrian Street is adjacent to the Bund, making it not only the intersection of Shanghai's cultural tourism and commercial sectors, but also boasts over 800,000 daily pedestrian and vehicle traffic, with strong exposure and communication power. Daily passenger flow is 400,000, with 800,000 people and vehicles peaking at 48,000. Young visitors aged 19-35 account for 49%, with high local spenders, nationwide tourists, and international visitors, all combined with high-net-worth exposure throughout the year
Located in the middle section of Nanjing East Road Pedestrian Street, near Henan Middle Road, adjacent to the Bund extension, it is the core point of Nanjing Road's visual central axis, with no obstructions or blind spots, serving as the triple focal point for pedestrian flow, sightlines, and camera views along the entire pedestrian street. Relying on a mature three-dimensional transportation network, with direct access from Metro Lines 2 and 10, combined with full-area pedestrian flow, the business district sees over 400,000 daily foot traffic and vehicle traffic, achieving full-time, high-net-value, and high-density exposure
The large screen is surrounded by core commercial complexes such as New World City, Bailian ZX Creative Park, and Daimaru Department Store, covering a wide range of experiential businesses including dining, culture, sports, and entertainment. The consumers here have a strong willingness to spend. Whether it is fashion, dining, beauty, or cultural tourism brands, they can accurately reach their target audience here, avoiding ineffective exposure and effectively helping brands achieve the transformation from 'traffic' to 'retention.'
With four core advantages—prime golden location, ultra-large immersive screen, endorsement from a century-old landmark, and strong social communication power—the commercial area sees dense foot traffic and extensive communication reach. This large screen has become the core traffic entry point for commercial communication on Shanghai's Nanjing Road and serves as a high-quality outdoor media platform for brands to gain premium exposure, create buzz, and enhance brand positioning, offering both high commercial communication value and city landmark significance.
The Yageer large screen, leveraging its unique location, oversized display, landmark building, and mature operation, has formed an exclusive competitive barrier with no equivalent substitute points. Long-term placement can achieve fixed visual positioning for the brand in Shanghai's top commercial districts, continuously consolidating brand awareness in the city and occupying consumers' minds, making it a high-quality outdoor media platform for brands to deeply cultivate the Shanghai market and build a landmark city image.
Occupying the core intersection of commerce and cultural tourism on Nanjing East Road Pedestrian Street, with an eastern extension reaching the Bund, it covers high-end retail, finance, culture, tourism, and young consumer groups. It is a top-tier outdoor media platform for brand image display, new product launches, and city landmark promotion.
