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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：2588 Kaixuan Road, Xuhui District | Format：led | Duration：15s |
| Location：Cross-Border Force Formula | Min Qty：1 | Operating Time：10-20o'clock |
| Size：12.8m(W)×9.8m(H)=125.44㎡ | Min Period：week |
The large screen is located at the main facade on the corner of Kaixuan Road and Yishan Road, visible from both directions at the intersection, with no street trees or utility poles blocking the view. It sits on a key route in the home furniture industry within the inner ring, right next to the inner ring elevated road entrance and exit. More than 20 bus lines pass through the area, and the two-way main roads create a double exposure channel for both vehicle and pedestrian traffic. Drivers and pedestrians are essentially forced to watch during traffic light waits, with no trees or poles blocking the view, eliminating visual blind spots and greatly enhancing brand quality.
The screen features a curved corner design, covering two main roads—Kaixuan Road and Yishan Road—in both directions simultaneously. Unlike ordinary single-sided building LEDs, vehicles and pedestrians from all directions at the intersection, as well as subway passengers, can fully see the screen. The effective viewing distance is 10–200 meters, with complete wide-angle imagery and clear picture quality even from afar. A single location covers traffic in both directions, with exposure far exceeding that of single-sided screens in the same area.
The curved screen covers both main roads and the crosswalk, bringing all passing vehicles and subway passengers into view. Its coverage area is double that of a single-sided building screen. Exiting Yishan Road station on subway lines 3, 4, or 9 brings you right to the screen, with a direct crossing from the street. The inner ring elevated entrance and exit are within reach. Over 20 bus lines go through the intersection, with a 15-minute ride to Xujiahui shopping area and Shanghai Stadium, and 30 minutes to Hongqiao hub, with both pedestrian and vehicle flows constantly high.
The location is in Shanghai's long-established home renovation and building materials core area, surrounded by more than ten large home furnishing markets like Xiyingmen and Jiashijia. On the first floor of the park, there are high-end home brands like Bosch Appliances' global flagship store and Natuzzi. The daily visitors are mainly people who need new home renovations, full-house customization, and appliance purchases, making it a prime spot for precise traffic for home appliances, soft furnishings, building materials, and smart home brands, with advertising conversion rates higher than general commercial media.
The media enjoys a combination of three subway lines, Inner Ring road traffic, and professional home furnishing customers. Daily foot traffic is 320,000 and daily vehicle flow is 220,000. The main consumer group is 25-45 years old: Xujiahui covers young white-collar workers and middle-class families, ideal for premium, automotive, alcohol, and lifestyle retail. Weekdays see regular commuting, weekends see a boom in home purchases, and nights see leisure activity, making it busy year-round without a clear off-season.
It fully covers early morning commutes, lunchtime shopping, and nighttime economy. Standard 15-second ads run over 120 times daily for high-frequency exposure, supporting 4K promos, creative motion visuals, countdowns for events, and other rich elements. There’s plenty of room for creative implementation, and thanks to the site's high popularity, users often take photos or share on short-video platforms spontaneously, achieving both offline ad exposure and online social media secondary spreading.
