Media Resources

Being the highest-rated media in the Shanghai Metro, it's a rare landmark-level static advertising resource across the entire line. The spots are carefully selected based on passenger flow, spending power, and location, making them unique and not replicable. Different from ordinary A/A++ regular stations, they naturally come with premium traffic credibility, making them a prime ground for brands to capture the core mindset of Shanghai.

The main transfer passage at Yishan Road for Lines 3, 4, and 9 is the only route for cross-line transfers, with no detours or diversions, covering 100% of passenger flow. The underground low-light environment provides clear, even visuals without reflections, fully showcasing brand campaigns and product details with a strong visual impact.

The media uses a combination of a central dynamic lightbox and wall stickers. It’s a rare non-standard immersive media that mixes movement and stillness. In underground, low-light environments, it has strong visual impact, quickly grabbing the audience’s attention from a distance, and greatly boosting how long people notice the ads and remember them.

Passengers stay on the stairs for 20–40 seconds, looking at the screen up close. In an enclosed underground environment with minimal outside distractions and low phone attention diversion, the media reaches effectively over 98%, covering the core prime media areas for young high-net-worth individuals in southwest Shanghai.

The station is located in the main transfer corridor at People's Square for lines 1, 2, and 8, which is the highest level S-grade hub of the Shanghai Metro. The station handles an average daily passenger flow of over 1.01 million. All passengers transferring across lines have to go through the whole corridor, with no detours or separate channels, and the walls on both sides are fully covered within passengers' sight for the entire way.

The top-of-escalator light boxes are positioned right above all the up and down escalators throughout the station. They’re a must-see visual point for passengers entering, exiting, or transferring, with no obstructions or detours, covering 100% of the station’s foot traffic.

As an essential route to the core business district of Nanjing West Road, it covers a large number of commuting white-collar workers and tourists. This area, including Exit 6 and its surroundings, is often used by brands to create 'immersive' check-in points, and combined with the surrounding commercial atmosphere, it has high advertising conversion potential.

Located at the intersection of Nanjing West Road and Shimen First Road, adjacent to the Taikoo Hui commercial area, it can cover multiple directions with extremely strong visual impact, highly immersive and attractive, very prominent in the commercial area, with comfortable visual height and significant advertising space.