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The screen is designed with a 45 degree turning angle based on the building, achieving a 270 degree three-dimensional coverage of the dual main roads of Zhaojiabang Road and Hongqiao Road. The visible distance for vehicles exceeds 500 meters, and an adaptive brightness adjustment system is used for night operations, reducing light pollution by 40% and 35%.

Century Avenue, located in Pudong New Area, Shanghai, is one of the main arteries connecting various important areas of the city, and Jinmao Tower is situated in the heart of this bustling area. As a landmark building, Jinmao Tower is not only a multifunctional complex integrating business, office, sightseeing, and tourism, but the large screen advertising space on its exterior is also an ideal choice for brand promotion.