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| Area：Shanghai | Type：Outdoors | Frequency：240 |
| Address：Hongqiao Hub B1 Level Passenger Flow Hub | Format：led | Duration：15s |
| Location：Hongqiao Hub B1 Level Passenger Flow Hub | Min Qty：1套 | Operating Time：7-22o'clock |
| Size：1408㎡ | Min Period：week |
Located on the B1 level of Hongqiao Hub, AOS Future City (Passenger Flow Center) is the only necessary passage connecting high-speed rail and the airport. It is an essential route between Hongqiao Airport and the train station, while also connecting Metro Lines 2, 10, and 17, as well as parking lots and taxi pickup points. The area sees highly concentrated passenger traffic throughout the year, naturally integrating brand information into all travel scenarios, offering strong interactivity and social sharing potential, helping achieve a one-time placement with multiple exposure effects.
This media matrix is situated at a core transfer route of diverse transportation—high-speed rail, airport, and metro—with an average daily passenger flow of 1.2 million and an annual circulation exceeding 400 million. The Digital Forest area sees an average of 200,000 targeted business and travel passengers daily, covering 100% of high-speed rail/airport/metro travelers. Leveraging the location advantage of the largest integrated transportation hub in Asia, it creates a high-potential platform for brand communication.
It exclusively occupies nearly 30,000㎡ of the hub’s largest independent media area, with a clean environment free from interference, a single visual focus without screen obstruction, and a full-route mandatory long-duration stay, resulting in extremely high memorability. As the only transfer route, there is 100% forced exposure. Passengers stay for an average of 3–8 minutes, much longer than ordinary outdoor “1-second pass-by” experiences. Eight floor-to-ceiling giant electronic pillars provide full-angle coverage, forming a 360° immersive digital forest that surrounds the brand without dead zones.
Relying on the hub's unique mandatory passage characteristic, the media achieves 100% forced and passive reach. The average passenger transfer dwell time is far longer than the instantaneous exposure model of traditional outdoor media, significantly enhancing brand memory retention, with effective daily exposure exceeding 3 million people.
The “Hongqiao Star · Digital Forest LED” at Shanghai Hongqiao Hub is a visually striking immersive super media matrix. Through eight towering electronic columns, it creates an all-encompassing visual wrap, providing an immersive experience as if being in a “digital forest.” It can achieve a 360° surround visual effect, delivering a full-angle, surround naked-eye 3D high-definition display with extremely strong visual impact.
The core advantages of LED lie in its ultra-large scale, high traffic coverage, and immersive visual experience. Its audience mainly consists of business travelers, sightseeing tourists, and destination-oriented consumers, who have strong purchasing decision power and social influence. The brand reaches not only ordinary travelers but also key opinion groups with long-term value, which helps enhance brand exposure and conversion potential.
As a landmark media at Shanghai’s city gateway and the core image display window of Hongqiao Hub, the Hongqiao Star Digital Forest LED combines city image promotion, high-end brand enhancement, entertainment traffic momentum, and long-term asset appreciation. It is a highly rare and efficient communication resource in the Yangtze River Delta, with strong investment stability and the ability to effectively enhance brand favorability and recall.
Hongqiao Star · Digital Forest LED = Top traffic entry in the Yangtze River Delta | Irreplaceable immersive landmark | Precise reach to high-net-worth business travelers | High-ROI social media amplification | Long-term asset appreciation. It is the most stable and highest return core investment target in outdoor media.
