Media Resources

At Exit 7 of People's Square Metro Station, located in the core business district of Huangpu District, there is a high-spec LED large-screen advertising media. Situated at the intersection of Nanjing Road Pedestrian Street and People's Square, and close to city landmarks such as the Bund and Hengji Celebrity Shopping Center, it is one of the metro advertising spots in Shanghai with the highest foot traffic and commercial value.

As the first visual interface for passengers entering the terminal from the metro, this set of floor-to-ceiling LED screens precisely reaches tens of thousands of business and leisure travelers arriving at or departing from the airport by subway each day, serving as a key communication node connecting urban transportation with air travel.

As the first large digital interface that passengers encounter after entering the departure hall, this LED setup covers the entire path from the entrance to the check-in counters and security checkpoints, reaching over 140,000 passengers daily.

The LED screen is located in an area that gathers a large number of business travelers, high-net-worth individuals from the Yangtze River Delta, and international transit passengers. Advertising here not only achieves wide exposure but also effectively conveys a high-end, international brand image, as the audience has strong purchasing power and significant decision-making influence.

Shanghai Longhua will use the collision and fusion between thousands of years of traditional culture and modern culture as its foundation, taking the past as a starting point to create the future. With a pioneering spirit that dares to be ahead of others to break through traditional business boundaries, it aims to bring a whole new consumption scene and experience to the entire area through a more open and inclusive brand spirit.

Located at the intersection of the main entrance on the south side of the mall at 1882 Jinggao Road, Pudong New District, Shanghai, and the indoor first-floor corridor, this LED serves as the first visual touchpoint connecting external foot traffic with the internal commercial space, functioning both as a guide for navigation, a medium for brand communication, and a means for creating ambiance.

As an important digital visual node within the shopping mall, it serves the functions of information dissemination, atmosphere building, and brand display. The second floor gathers 'slow-consumption' formats such as light meals, coffee, and children's education and training, where customers tend to stay longer, facilitating in-depth engagement with advertising content.

As a key digital media node in the commercial flow, it serves the functions of visual guidance, brand communication, and scene creation. Located next to clusters of dining, lifestyle, and designer retail, it is the visual focal area where customers naturally converge after entering from Exit 3 of the World Expo Museum Station on Metro Line 13 or from the ground entrances.