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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 1055 Changning Road, Changning District | Format：led | Duration：15s |
| Location：Zhongshan Park Bookstore | Min Qty：1 | Operating Time：7-22o'clock |
| Size：16m × 12.8m = 204.8㎡ | Min Period：week |
Located right at the heart of Zhongshan Park business district where Changning Road intersects Kaixuan Road, pedestrians stay for an average of 15 to 45 seconds. The advertisement features mandatory exposure, high audience engagement and low ad avoidance rate. The location sees a daily footfall of over 1 million and a weekly footfall exceeding 6.67 million. Sitting at the prime corner spot of the crossroads with an arc-shaped landmark, the billboard delivers over 30% higher exposure efficiency. Fully visible from unobstructed subway waiting areas without any blind spots for ad visibility, the interchange handles 260,000 daily subway transfers.
As one of Shanghai’s rare premium transport hubs with five-tiered transportation convergence including Metro Lines 2, 3 and 4, light rail, elevated road, urban arterial road and proximity to Hongqiao transport hub, Zhongshan Park Business District hosts an LED large screen facing the crossroads of Changning Road and Kaixuan Road. Positioned on the essential passage connecting subway exits and entrances of surrounding commercial complexes such as Longemont and Raffles City, the screen achieves more than 4 million weekly ad impressions.
Boasting landmark-sized curved screen facing northwest straight toward the road junction, the billboard enables 360-degree visibility and outstanding long-distance recognizability. Surrounded by premium shopping malls including Longemont, Changning Raffles City and Zhaofeng Plaza alongside dense five-star hotels and office buildings, its core audience consists of business white-collar workers, trendy youngsters, high-quality families and cultural consumers aged 25 to 45 with advanced education backgrounds, high disposable income and strong purchasing power, making the site ideal for mid-to-high-end brands covering automobiles, finance, premium cosmetics, digital products and more.
Installed on the facade at an unobstructed crossroads, the screen covers evening rush hours and prime nighttime consumption windows. Boasting 4K ultra-high definition and high brightness, it delivers crisp visuals round the clock while supporting dynamic creative content and naked-eye 3D effects to elevate brand image and serve as a "light focal point" amid the urban nightscape. It drastically improves brand recall, with nighttime exposure efficiency over 35% higher than daytime, enabling a communication shift from mere brand recognition upon sight to genuine audience endorsement.
Located in a well-established core business district in western Shanghai with stringent urban management regulations, approval for new outdoor large screens is extremely hard to obtain, making compliant premium screen resources exceptionally scarce. This curved landmark screen stands alone at the district’s central crossroads, with very few comparable high-end outdoor advertising facilities nearby. It offers exclusive brand exposure to swiftly capture local consumers’ attention, build benchmark brand status within the business district and deliver comprehensive, all-round and high-frequency long-term exposure.
Sited in areas where pedestrian traffic naturally slows down, including exits of metro stations and main entrances to shopping malls, the screen catches passers-by who tend to reduce walking pace and look upward frequently. Acting as a vital offline brand communication platform, it brings dual investment benefits of steady rental growth and asset appreciation over the long term, qualifying as a premium outdoor investment choice balancing short-term cash flow and long-term asset value growth.
Featuring core first-tier city business district positioning, five layers of diversified traffic flows, high-net-worth target audiences, scarce landmark large-screen resource, stable high rate-card revenue and sustained long-term asset appreciation, this outdoor media asset features low investment risk, robust cash flow and strong value appreciation potential.
