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- Specs
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：488 Yincheng Middle Road, Pudong New Area | Format：led | Duration：15s |
| Location：Taiping Financial Building | Min Qty：1 | Operating Time：8-22o'clock |
| Size：19.3m(W)×11.7m(H)=226㎡ | Min Period：week |
Located at the golden crossroads of Lujiazui CBD, right across from the IFC, and close to the Shanghai Tower, the Shanghai World Financial Center, and the Jin Mao Tower; to the west are top-tier financial buildings like Citibank and Bank of East Asia, and to the north it faces the tunnel exit directly. Lujiazui Station on Metro Lines 2 and 14 is just a 3-minute walk away, with traffic from the three major tunnels—Yan’an Road, Xinjian Road, and Renmin Road—passing by.
This spot is a key point on the main roads out of the city via the tunnel, where traffic from Renmin Road, Xinjian Road, and Yan’an Road all converge. With a red light stop, people are forced to linger and take in the scene. It has an ultra-long visible range of 10–300 meters and covers left-turn, straight, and right-turn traffic, as well as pedestrians crossing, without any buildings or trees blocking the view. The screen is visible all day, in all weather conditions, delivering ad exposure far beyond ordinary building media.
A prime Lujiazui tourist spot for check-ins, attracting a steady flow of visitors traveling to and from the Bund and city sightseeing. It has national brand exposure potential, welcoming over 50,000 high-end visitors daily, including finance professionals, corporate executives, and international investors. Daily foot traffic around the big screen is estimated at 500,000 people, with about 300,000 vehicles. Morning and evening peak lanes are densely packed, and the tunnel traffic creates a strong visual impact with a high forced reach rate.
The large screen directly faces the traffic lights and zebra crossing + tunnel exit. Vehicles stopping at the red light and pedestrians crossing the street must look straight at the screen. Its wide horizontal display has a strong visual impact, unlike side-mounted building screens that have visual blind spots. Located in the core area of Shanghai's financial district and appearing alongside the city’s top skyscrapers, placing ads here is like associating with Shanghai’s top-tier finance and high-end consumer image. It's perfect for leading brand image promotion or government/urban park publicity, and many local governments and development zones have long-term fixed placements of large screens for regional image promotion.
This is a rare full-frontal screen in Lujiazui, facing the IFC crossroads. Most screens on buildings are side-mounted or back toward the main road, making exposure much weaker. It covers four high-end scenes: financial offices, luxury shopping districts, premium residential areas, and tunnel traffic. This single medium reaches all high-net-worth individuals in one sweep. Positioned in the Lujiazui city check-in core area, it easily encourages passersby to snap photos or short videos for secondary sharing, inherently carrying social media amplification potential. The combined online and offline approach maximizes the ad's impact, offering both offline visibility and spontaneous social media promotion.
Relying on the Grade-A benchmark building, Taiping Financial Tower, and being close to Shanghai Tower, Shanghai World Financial Center, and Jin Mao Tower, the screen faces the IFC luxury shopping district directly. It’s a rare landmark screen spot in Lujiazui, naturally tied to Shanghai’s elite financial and high-end consumer identity. This makes it ideal for leading brand image displays or government and corporate city publicity, significantly enhancing brand credibility and premium appeal.
