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| Area：International | Type：airport | Frequency：159 |
| Address：Incheon International Airport, South Korea | Format：led | Duration：15s |
| Location：T2 Arrival Baggage Claim Area | Min Qty：10 | |
| Size：2.4 x 1.4 m | Min Period：month |
Passengers in an unobstructed environment on the airside are in a relaxed and actively receptive state for information, with an advertising acceptance rate 3-5 times higher than ordinary commercial areas. Precisely positioned throughout the entire baggage claim process, 15-second high-definition video content increases memory retention by 47% compared to static ads and boosts social media mentions by 147%. Passengers are continuously exposed to advertisements for 8-15 minutes from the moment they confirm the baggage carousel → wait for luggage → collect luggage, making it one of the airport areas with the longest dwell time.
It is the core media that passengers encounter immediately after completing border control, located directly above the baggage carousel with 100% mandatory viewing. Installed at eye level, there is no need to look up or down, improving viewing comfort by 60% and enhancing memory retention. The ad location is less than 50 meters in a straight line from the duty-free store entrance, creating a virtuous cycle of “advertising → consumption → repurchase” with a conversion rate of 8-12%.
This area naturally has the advantage of “forced attention.” While waiting for luggage, passengers typically stay for 15 to 25 minutes. During the boring and anxious waiting period, with nowhere else to focus their gaze, they instinctively concentrate on the most prominent dynamic images above or around the baggage carousel. Suspended or surrounding LED screens occupy this visual golden spot, providing long-term deep exposure, making brand information retention significantly higher than in other areas, turning every second of display into effective brand equity.
As the first visual focus upon entry, it builds the brand’s 'first impression,' enhancing international recognition and high-end positioning. Ten LED screens with 20 faces are evenly distributed above 10 baggage claim carousels, forming a comprehensive media matrix to ensure every traveler can clearly see the advertisements. The proportion of travelers sharing their airport experience on social media reaches 65%, and high-quality advertising content is easily capable of viral spread, expanding brand influence.
Located in the airside area that every international traveler must pass through after entry, there is no alternative route, naturally providing scene exclusivity. After completing immigration, inbound travelers need to wait in the baggage claim area to collect their luggage. During this passive waiting time, there is no distracting information, so travelers’ eyes naturally focus on the airport LED screens, achieving 100% effective reach. The matrix covers all baggage claim carousels, creating a completely unobstructed visual experience. Compared with other mobile advertising positions inside the airport, it can firmly capture the full attention of travelers, with communication reach efficiency far ahead.
The airport LED screens in the T2 arrival baggage claim area are premium digital media rooted in the core inflow path of international travelers. Without any flashy design, all advantages closely align with traveler behavior logic and scene value. They are distinct from ordinary large screens with scattered exposure and from low-efficiency advertising in non-core areas of the airport, serving as an optimal media vehicle that balances communication efficiency, audience quality, and commercial conversion. The core advantages are clear and align with practical advertising needs.
