Media Resources

Beijing Subway TV Network covers the seven busiest routes in Beijing—Lines 1, 2, 5, 8, 10, 13, and Batong Line—with 10,000 TV screens broadcasting simultaneously. It is the latest integrated media platform of Beijing Subway TOP.1, combining national cultural and tourism promotion, subway public service programs, subway talk shows, subway commercial advertisements, and a new media matrix.

Cleverly blending with the bookish atmosphere of Tianjin Book Tower, the advertisement content not only conveys commercial information but also becomes a part of the city's cultural fabric, serving as a unique medium for deep connection between the brand and urban culture, allowing commerce and culture to coexist harmoniously within the urban space.

Located at the intersection of South Main Road and Rongye Street, with a daily foot and vehicle traffic exceeding 300,000, six bus stops within 500 meters, and more than a dozen Grade A office buildings and multiple large commercial complexes within a 1-kilometer radius, it is a prime platform for brand display.

Surrounded by high-end commercial complexes such as Tianjin Center, International Building, Ping An Building, Vanke World Trade Center, Jinhui Plaza, and Lebin Commercial Building, it gathers the most active consumer groups on Nanjing Road, providing brands with an excellent platform to directly engage with high-end consumers.

As an important part of the core Wangfujing business district, in88 brings together international luxury brands such as Prada and Cartier, as well as a number of trendy brands and lifestyle stores that attract young people, forming an international consumer scene that blends tradition with modernity.

High-quality advertising resources in core areas, with their high foot traffic, coverage of high-spending audiences, and precise scene targeting, have become the ideal choice for premium brands to enhance brand awareness in the region. Through innovative creative content and continuous exposure frequency, they deepen brand influence and recognition.

Through advertising formats such as wall stickers, ultra-thin light boxes, and escalator light boxes, brand row and matrix multi-media combination advertising reach over 90%. These are locations that passengers must pass when going up and down escalators, ensuring that the advertisements are always within their peripheral vision.

LED screens primarily serve high-end brands, especially luxury, finance, and technology brands. They precisely reach high-spending business audiences and are an ideal choice for brands to enhance visibility in the core CBD areas.