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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Guomao Subway | Format：Film | Duration：0 |
| Location：Guomao Metro Station, Exit C | Min Qty：1 | |
| Size：>100 square meters | Min Period：4weeks |
The exit is surrounded by several high-end office buildings such as Yintai Tower, China HP Tower, China Merchants Tower, as well as star-rated hotels like China Hotel and Jinglun Hotel. After exiting from Gate C, you can directly access the underground parking lot of the China World Mall. The surrounding transportation is convenient and there is a high flow of people, making it an important transportation hub in Beijing's core area. This media is particularly suitable for luxury, finance, technology, and other high-end brand placements, effectively enhancing brand awareness and image.Wall sticker advertisements are mainly distributed on both sides of the corridor walls, creating a floor-to-ceiling visual effect. In a relatively enclosed corridor environment, wall stickers can create a sense of visual immersion for passengers, enhancing the momentum of brand communication. The extra-long and continuous wall design allows the complete display of the advertising imagery. It is especially suitable for luxury, finance, technology, and other high-end brand placements, effectively boosting brand awareness and image.Operated by Subway Tongcheng Advertising Co., Ltd., the service provides full-chain support for hardware, creative, and data, offering brand-customized content design. From ordinary visuals to interactive installations, all can be realized. Relying on passenger flow data analysis from Guomao Station, advertisers are provided with time-segmented placement recommendations to avoid resource waste. Regarding public welfare, 40% of the broadcast time is reserved in accordance with policy requirements for city promotion and emergency information release, balancing commercial value with social responsibility.As the core communication matrix at Exit C of Guomao Subway Station, wall stickers and ultra-thin lightboxes complement each other by creating panoramic effects and conveying details, precisely meeting the communication needs of high-end brands. They have become rare media resources rooted in the CBD core, connecting high-net-worth individuals with commercial scenarios.
The panoramic advertising communication matrix of key transportation hubs leverages the traffic advantages of prime transfer station routes, the comprehensive coverage of surrounding scenes, and precisely adapted technical design, becoming a core offline communication vehicle for high-end brands to reach high-net-worth audiences, achieving both brand image enhancement and consumer conversion.
As a key transfer node connecting Metro Line 1 and Line 10, Exit C of Guomao Station handles over 80% of passenger flow from the areas south of the Third Ring Road and eastward, accounting for 47% of the total passenger volume of Guomao Station, with an average daily precise coverage of nearly 282,000 passengers—not just a generalized commuter crowd. Surrounded by 59 top-tier and Grade A office buildings including Guomao Tower and Yintai Center, it gathers the regional headquarters of more than 40 Fortune 500 companies, financial elites, and international visitors.
Exit C is seamlessly connected via underground passage to the B1 level premium dining area of Guomao Mall and the ground-level business district. The walking time from encountering an advertisement to entering consumption scenes takes only 3-5 minutes, forming a natural closed loop from ad exposure to immediate consumption. This deep integration of metro and commerce is an inherent advantage that ordinary metro media cannot replicate.
Relying on the fixed movement patterns of commuting populations, combined media can achieve high-frequency repeated exposure. Commuters travel back and forth twice daily, with ad contact frequency exceeding 10 times per week. Exposing advertisements continuously for 7 days can increase brand memory retention by 300%. Through daily immersive communication, brand information gradually transforms into a mental imprint among the target audience. A certain high-end coffee brand, through continuous placement, has increased the repurchase rate of customers in the Guomao area.
