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| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No. 88, Wangfujing Street, Dongcheng District | Format：led | Duration：15s |
| Location：Wangfujing Intime in88 | Min Qty：1 | |
| Size：长25410mm*高8652mm | Min Period：week |
in88 is located at No. 88 Wangfujing Street, situated at the central crossroads of Wangfujing Pedestrian Street, seamlessly connected to the Jin Yu Hutong Station of Metro Line 8. It is a must-pass destination for tourists and local consumers entering the Wangfujing commercial area. Leveraging the enormous daily foot traffic of over one million people on Wangfujing Pedestrian Street, in88 itself also attracts a large number of high-spending tourists, business professionals, and local high-end consumers.As an independent media platform that has not been widely reported, in88 Shopping Center, thanks to its prime location in Beijing's most central commercial area, high-end positioning with top luxury brands, and strong appeal to young, trendy customers, possesses significant commercial value and communication potential for any high-quality digital media within it. The screens can be used to promote in-mall promotions, pop-up stores, or art exhibitions, enhancing the overall commercial atmosphere.The large screen occupies a prime location in the Wangfujing commercial area and is seamlessly connected to Exit B of Jin Yu Hutong Station on Beijing's Metro Line 8, with convenient transportation. The surrounding area is filled with high-end shopping centers such as Wangfu Central and apm, offering diverse retail options and bustling with visitors. The daily foot traffic reaches 1.2 million people, with a vehicle flow of 300,000. This location is a must-visit spot for tourists in the Wangfujing area, surrounded by dense commercial buildings and star-rated hotels, featuring strong consumer purchasing power, making it especially suitable for high-end brand image promotion.With its superior location, advanced technological features, and significant advertising effectiveness, it has become one of the most valuable outdoor advertising media in Beijing's core commercial area, particularly suitable for high-end brand image promotion and large-scale event marketing. Its media advantages are reflected in its geographic location, technological characteristics, audience reach, and cultural influence, providing brands with comprehensive display and communication effects.
The large screen is not only a commercial display but also a window into the city's image, a strategic site for brand communication, and a testing ground for technological innovation. By leveraging its prime location, cutting-edge technology, and intelligent operations, it redefines the value boundaries of commercial media and has become the preferred platform for global brands to deeply engage with China's high-end market.
The screen is located at the northern entrance of Wangfujing Street, adjacent to Apple's Asia flagship store, Huawei's largest global experience store, and Beijing's only Lego retail store, directly facing a daily traffic flow of 300,000 vehicles and 1.2 million pedestrians. After the northern extension of Wangfujing Pedestrian Street reaches Dengshikou Street, in88 becomes a core node connecting the north and south. During the National Day holiday, the peak daily foot traffic exceeded 200,000.
The screen's proximity to Apple's Asia flagship store, Huawei's largest global experience store, and Beijing's only Lego retail store creates a brand magnet for technology and fashion trends. Taking the Apple flagship store as an example, it attracts over 8,000 visitors daily, forming a seamless cluster effect with the screen's advertising to enhance brand exposure and product experience. This effect results in an advertising reach of over 90% and significantly boosts brand trust.
With the traffic monopoly afforded by its prime location, the ultimate experience provided by Micro-LED technology, and precise operation through intelligent broadcasting control, it has become a strategic communication platform for global brands to deeply penetrate China's high-end market. Its advantages are not only reflected in short-term high exposure and conversion efficiency but also in its long-term ability to occupy core urban assets and participate in the development of smart commercial ecosystems. For investors seeking brand premium and cultural resonance, these resources serve both as a safety anchor against market volatility and as a strategic weapon to seize future business opportunities.
