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| Area：Tianjin | Type：Outdoors | Frequency：120 |
| Address：No. 362, Dagu South Road, Hexi District | Format：led | Duration：15s |
| Location：Book Mall | Min Qty：1 | |
| Size：10m(W)*15m(H)=150㎡ | Min Period：week |
In Tianjin, a city rich in cultural heritage, the advertising content on the LED screen of the Tianjin Book Building harmonizes with the city's cultural atmosphere, allowing brands to seamlessly integrate into urban life during the communication process. This makes the advertising on the LED screen not only commercially valuable but also culturally enriching, giving brands a more three-dimensional and profound image in the Tianjin market.
Located at No. 362 Dagu South Road, Hexi District, Tianjin, in the heart of the Xiaobailou Central Business and Financial District, it is one of the cultural landmarks of Tianjin’s core commercial area. It enjoys convenient transportation with multiple bus lines and the Drum Tower Station on Metro Line 2 nearby. With a high flow of people and coverage of high-value consumers, as a cultural promotion medium, its core value lies in serving public reading promotion and urban cultural development rather than commercial advertising revenue.
The core advantage of the LED screen is the combination of its cultural attributes with neighborhood traffic. Positioned as a platform for public welfare promotion, it has unique value in enhancing the city's cultural image and reaching knowledge-based audiences accurately. It allows advertising content to seamlessly align with market trends, maximizing brand value and making it the preferred choice for brand advertising in the Tianjin market, providing brands with a unique and effective communication channel.
With its prime location, cultural attributes, and smart management, it has become a benchmark media in the Tianjin market, blending commercial value with social influence. Its dynamic light and shadow integrate with architectural aesthetics, making it not only an efficient platform for brand communication but also a core hub connecting culture, education, and the city’s image.
Located at the junction of Hexi District and Heping District, at the intersection of Nanjing Road and Dagu South Road, it is less than 20 meters from the main entrance of Tianjin Library Building. Adjacent to Tianjin's bustling Xiaobailou central business and financial area and just across one intersection from Hisense Plaza, it is a key route to the Nanlou commercial area. The surrounding area is filled with high-end office buildings, and both Gome and Suning are within close reach. This location sees an average daily foot traffic of 150,000 people and car traffic of 150,000 vehicles. On Saturdays and Sundays, due to its unique geographical advantages, both pedestrian and vehicle traffic multiplies. The exterior screen of the Library Building, located at the intersection of Dagu South Road and Nanjing Road in Hexi District, Tianjin, is a landmark outdoor media platform in Hexi District's core business district. This screen is exclusively operated by a partner of Tianjin Unicom, leveraging the Library Building's cultural landmark status and the dense surrounding business and consumer crowd, creating a composite value of cultural communication and commercial reach.The screen is situated at the junction of Hexi and Heping Districts, adjacent to Xiaobailou Station on Metro Line 1 and Xiawafang Station on Line 5. There are 20 intersecting bus routes nearby, providing a 30-minute direct connection to Tianjin Railway Station and 45 minutes to Binhai International Airport. The daily foot and vehicle traffic each reaches 150,000, with volume doubling on weekends and holidays, forming a high-density exposure matrix. As a municipal-level cultural window in Tianjin, the site receives over one million visitors annually, and combined with nearby cultural and tourist landmarks such as Ancient Culture Street and the Five Avenue area, it forms a cross-industry traffic ecosystem of cultural consumption and tourism.
