Media Resources

The security checkpoint is the only node on the departure level with a mandatory stop attribute. Passengers must pause here and organize their belongings, with an average dwell time of 5-15 minutes. In the relatively enclosed, narrow space, there is a lack of other competing visual information, so passengers have nowhere else to focus their gaze and can only concentrate on the screen media in front or above them.

Located at the entrance escalator of the international arrivals baggage claim hall in the terminal building, the lightbox is embedded in a horizontal ultra-wide form in the top structure of the escalator, achieving a top-down forced exposure, ensuring that passengers naturally focus on the advertising content during the descent, creating a high-memory-point communication scenario.

Located at the concourse connecting the domestic arrivals level of the terminal, it is the necessary passage for passengers to reach the ground transportation transfer area after collecting their luggage. It has a compulsory exposure attribute, where passengers slow down walking and pay more attention, significantly improving the efficiency of advertising information reception.

As the first visual contact point for passengers from the tarmac to before security, its exposure path runs through the entire process from getting off the shuttle bus — walking passage — to the entry gates, achieving 100% mandatory exposure coverage for all international passengers entering the terminal via shuttle bus.

Directly opposite the exit of the international arrivals baggage hall at Terminal 1, it is the first visual focal point for international passengers leaving the baggage area and entering the arrivals hall. With its prime location along the main flow and immersive display effect, it has become a golden platform in the media matrix for reaching international high-net-worth individuals.

As the first visual contact for travelers arriving in Qingdao, its advertising value far exceeds that of ordinary outdoor displays. Wall media occupies the core area of travelers' vision, forming an unavoidable visual enclosure, ensuring that brand information achieves 100% compulsory exposure to every incoming traveler.

The airport display machine set located here, with its unique placement layout, excellent visual performance, and precise audience reach capability, has established a media communication barrier that is difficult to replicate. It is not only the physical endpoint of travelers' journeys, but also the golden first stop for brand mindshare occupation.

The external corridor bridge is the necessary path for passengers moving from the terminal to the aircraft, and it is also the most enclosed and focused period in the boarding process. It cleverly transforms the entire corridor into an exclusive brand display surface, creating a wrapped visual experience.