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- Media Map
| Area：Nanchang | Type：airport | Frequency：120 |
| Address：Nanchang Changbei International Airport | Format：spam bot | Duration：10s |
| Location：T2 Domestic Departure and Arrival Area | Min Qty：47 | |
| Size：65英寸 | Min Period：4weeks |
Positioned directly above the security check passage to achieve 100% mandatory upward viewing reach, it serves as the only visual focal point for departing passengers in China. The 65-inch HD LCD intelligent screen is the airport's core digital advertising medium, covering all key points in the departure and arrival process. Using a combination of dynamic screen rotation and static images, it enables high-frequency and precise exposure of brand information to departing passengers, with a high frequency of visibility.
The screen placement covers the entire passenger movement route from check-in → security → waiting → boarding → arrival → baggage claim, leaving no visual dead angles and ensuring no missed exposure, effectively capturing fragmented dwell time. Each screen rotates nearly multiple times per day, and multi-screen linkage creates repeated memory, strengthening brand recognition and increasing advertising conversion rates. Horizontally, it spans the entire width of the security passage; vertically, it achieves 100% mandatory upward viewing, allowing passengers in line to see the content without blockage, avoidance, or choice, thus enabling immediate brand dominance.
The media advantages of the screen are built on four core pillars: ultra-large size mandatory reach, full-chain closed-loop communication, high-density exposure matrix, and regional scarcity. It also connects the two high-traffic zones of domestic departures and domestic arrivals, providing bidirectional coverage of incoming and departing passengers. Daily reach frequency is intensive, and passengers repeatedly see advertisements during multiple returns and queuing, increasing acceptance.
Passengers use their pones less while waiting in line for boarding or baggage claim, with focused attention resulting in 95% active reception of advertisements. Each exposure lasts 10–15 seconds, with 120 broadcasts per day and multi-screen linkage for repeated exposure. Brand recall increases by 68%, reinforcing mental brand occupancy.
As the airport screen machine with the widest distribution and most frequent reach within Terminal 2, the media placements are precisely located at all key points including the domestic departure hall, check-in counters, security checkpoints, boarding corridors, arrival baggage hall, and reception hall. This setup seamlessly connects every segment of a passenger's movement from check-in, waiting, security screening, and boarding to baggage claim and exiting, achieving comprehensive dual coverage of both departing and arriving passenger flows and penetrating every traveler without blind spots.
When passengers are queuing at check-in counters, organizing their belongings outside security, or waiting in seats for boarding, their gaze often unconsciously drifts around the surrounding environment. Electronic screen machines located along passenger flows or in front of seats, with dynamic video content and repeated playback frequency, can quickly capture passengers' attention, enabling multiple close-up visual contacts with these screens within a single area.
With tens of millions in stable passenger flow, high-net-worth audience, mandatory exposure across the full movement path, flexible digital placement, regional exclusivity, and long-term value enhancement, it builds a complete value loop of traffic — scenes — conversion — appreciation. It serves as a core strategic media for brand outreach in Central China and nationwide linkage, providing short-term high exposure, medium-term high conversion, and long-term high value, with investment returns significantly superior to conventional media.
Using high-definition LCD smart screens that support dynamic videos, high-definition posters, and carousel switching, these screens can synchronize with flight information for a premium viewing experience. A single campaign achieves dual exposure to both departing and arriving audiences with precise targeting and high-quality reach.
