Media Resources

The lightbox is installed along the core passageway from before to after the domestic departure security check at Terminal 2, covering the entire flow of passengers from check-in, queuing, and security check to entering the waiting area. It serves as a key visual window for brand exposure to domestic departing passengers.

This lightbox covers the entire domestic outbound passenger flow, reaching hundreds of thousands of people daily, particularly targeting business travelers, high-net-worth individuals, and families. The audience has strong purchasing power, high brand sensitivity, longer dwell times, and effectively receives information, significantly enhancing brand recall.

The surrounding environment is spacious and bright with no obstructions. Travelers naturally pause while checking in, queuing for security, or waiting for luggage, with their line of sight highly concentrated, ensuring that advertising content achieves high completion rates and high attention exposure, covering 100% of domestic departing and arriving passengers.

The LED media is located along the main driveway on the departure level of Terminal 2, directly facing the area where dropping-off vehicles unload passengers. It is a place that all domestic departing passengers must pass through. Passengers tend to stay here for a relatively concentrated average of 3–8 minutes, with an unobstructed line of sight, ensuring that the advertising content achieves 100% mandatory reach.

The advantage of media lies in its unique environment and atmosphere. The baggage claim hall is well-lit and spacious, allowing travelers to relax both physically and mentally while waiting, making them more receptive to advertising messages. Compared to other areas of the airport where people pass through quickly, the longer stay allows brand information to be more deeply received and remembered by travelers.

The LED in the T2 baggage claim hall not only carries commercial value but also, through high-quality visual presentation, helps the brand leave a deep and positive final impression at the end of the journey, creating key touchpoints for subsequent consumer decisions.

The mixed-flow airport lightboxes at Chengdu Tianfu Airport T2, with precise audience coverage, superior physical conditions, and high-value contextual relevance, have become a strategic media resource for mid-to-high-end brands to build influence and shape a premium image.

As a high-end form of airport advertising, it has become an ideal choice for premium brands to enhance their brand and conduct marketing promotions due to its precise audience targeting, high exposure, and unique display environment, matching the image of high-end brands and enhancing brand value.