Media Resources

This media resource is arranged around the baggage carousel, directly in the passengers' line of sight, creating a natural, high-frequency, immersive brand exposure interface. The baggage claim area is relatively quiet, with no commercial store interference, allowing passengers to focus on the carousel and surrounding information, achieving an advertising effectiveness rate of over 95%.

Located along the core west-side passage leading from the domestic flight baggage claim area to the ground transportation connection zone, this is a high-visibility route that passengers must pass before departure. It is adjacent to the taxi waiting area and ride-hailing pick-up points, where passenger flow is concentrated and dwell time is relatively long, providing an efficient and immersive environment for brand exposure.

Located in the core visual pathway area before domestic flight passengers complete baggage claim and officially enter the ground transportation connection zone, it is arranged on both sides of the main passage and at the visual focal point of the exit, creating an immersive surrounding effect to ensure that every arriving passenger effectively engages with the advertising content.

Located in the main domestic arrivals corridor that all passengers pass through after collecting their luggage, it serves as the core visual pathway connecting the baggage claim area with the exit. This media installation is made up of multiple high-definition light boxes, arranged in an orderly manner along both sides of the corridor to create a continuous, immersive brand display interface.

As both the first impression space for travelers arriving in Hainan and the last commercial touchpoint before departure, this lightbox has become an important window for brands to connect with visitors from outside the island and stimulate local consumption, thanks to its high foot traffic, consistent dwell time, and strong contextual relevance.

This lightbox is located in the central passage area between the key points of the domestic departure main process, the check-in area, and the security checkpoint. It covers the mandatory route for all passengers departing from T1, with a daily reach of over 60,000 people, and during holiday peaks, it can exceed 100,000.

The surfaces of multiple load-bearing columns located in the main domestic departure corridor and check-in area of T1 are designed to perfectly align with the entire passenger flow from entering the terminal to checking in and waiting for security. The column structures in the departure hall are cleverly used to create a 360° immersive visual experience.

LED is one of the airport's core digital media resources, strategically positioned at key points before domestic departing passengers enter the security checkpoint. This LED is located on the second level of the T1 departure floor, above or on the side of the entrance to Security Area B, directly facing the queuing area, covering all departing passengers passing through Area B.