- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：airport | Frequency：120 |
| Address：Beijing Capital Airport | Format：spam bot | Duration：10s |
| Location：T3C, D second floor domestic departures | Min Qty：69 | Operating Time：0-24o'clock |
| Size：82、106英寸 | Min Period：4weeks |
Located in the domestic departure restricted area on the second floor of T3C and T3D, the passenger flow after security check involves the full journey of waiting, walking, shopping, and boarding. This route ensures complete coverage with no dead spots and dual-zone linkage, achieving 100% coverage of all T3 domestic departures. There are no blind spots or omissions, making it the most dense and core digital screen network in the domestic departure area, with low interference and strong visual impact.
T3 domestic departures handle an average of over 80,000 passengers daily, with an annual passenger flow exceeding 30 million, placing it among the top traffic areas in national terminals. Passengers typically wait 60-120 minutes, passing the screens multiple times, allowing repeated and deep brand recall far exceeding ordinary media. The vertical large screens are at eye level, without looking up or down, providing comfortable reading and natural viewing. The visual exclusivity of the ads is strong, with brand information clear, prominent, and highly recognizable.
As a rare route-type media matrix in the area, it leverages passengers' fixed travel flow from “after security check → heading to the boarding gate,” perfectly avoiding the clutter of commercial streets and other scenes, allowing the audience to naturally focus their attention while moving. This effectively overcomes the drawback of traditional advertisements being fleeting. Through continuous and repeated visual exposure, it steadily deepens brand impressions and significantly enhances brand memory and recognition depth.
The high-definition vertical large screens offer excellent close-range and eye-level viewing experiences. Dynamic video and static slideshow display capabilities are strong, giving the brand a dignified and high-end image. They can be used for long-term brand elevation or short-term promotional events, offering multiple uses and high value reuse rate.
The screen machines are installed in the core corridor of the domestic departure area of the terminal building. This is the essential route for passengers to reach the boarding gate after security check and also a high-frequency visual touchpoint for passengers while waiting or moving. The precise placement of the machines aligns with passengers' movement paths, avoiding messy distractions. The audience's attention is highly concentrated, effectively overcoming the shortcoming of traditional ads that flash by quickly, steadily strengthening brand impressions and significantly enhancing brand recall.
The screen machines, with five major advantages—prime location, high-end audience, high-frequency reach, high-definition visuals, and scarce value—have become the preferred outdoor media for brands to reach high-net-worth business travelers and shape top-tier brand images. They serve as golden touchpoints at the national gateway for enhancing high-end brand positioning and achieving efficient conversion, as well as premier outdoor media to reach and influence high-end airline passengers.
As the core passage after domestic security and the essential hub linking T3D finger piers, this location naturally monopolizes passenger flow. All domestic departing passengers must pass through this area after security to reach their respective boarding gates. Media placements are precisely positioned at this traffic choke point, ensuring 100% coverage and reach. Whether heading to T3D remote gates or T3C nearby gates, passengers cannot avoid the dense visual matrix, thereby achieving full interception of the flow of passengers.
Covering the mainstream passenger flow of domestic departures at T3C and T3D, all passengers who have completed security and are heading to the boarding area will pass through, forming a stable reach across all groups with no blind spots. This achieves long-term brand exposure and deep implantation, allowing advertising exposure to truly translate into value conversion.
