Media Resources

The baggage claim hall on the T1 arrival level is a crucial hub that international passengers pass through after completing immigration checks and before leaving the restricted area. The core media resources in this area consist of 46 high-definition LED screens distributed across 23 key locations, greatly enhancing the brand's impact and memorability.

Located in the core area of the international departures hall of Terminal 1, it is the essential passage for passengers after completing check-in procedures to reach the security checkpoint and duty-free shopping area. Its core advantage lies not only in the large passenger flow but also in its deep targeting of high-net-worth individuals and immersive visual communication capability.

The LED media at this location has an almost 100% reach rate, with no sightline that can be avoided, making it the first golden touchpoint for brands to reach international travelers. Its unique geographical location, stunning visual specifications, and extremely high pedestrian coverage make it a highly strategic resource in the advertising ecosystem.

The entrance of Dongxi Deer Path, as the core circulation node of the departure area, is the inevitable route for passengers heading to the check-in area and security checkpoint. It is also a prime location for LED advertising to achieve efficient reach, giving the LED in this area an almost 100% reach rate.

LED media naturally has the attribute of compulsory reading. The screens at the check-in counters are necessary tools for passengers to complete their boarding procedures. If brand information can be cleverly integrated into the intervals of flight updates, transforming passive viewing into active acquisition, it greatly enhances the retention rate of the information.

The giant LED media in the Central Millennium Hall of the land-side departure area of Terminal 1 is not only a visual focus with its ultra-high resolution and wide field of view, but also a strategic high ground for brands to reach high-net-worth travelers worldwide.

Located above the must-pass areas of check-in, escalators, and security, with an unobstructed view, passengers linger for 10-15 seconds while going up. The high rate of passengers looking up, high-definition display, dynamic content, and flight status linkage enhance ad recall and communication effectiveness.

The media LED screen wall exhibition area is located in the core hub connecting domestic and international flights. It is one of the most commercially valuable 'golden traffic lines' of Terminal 2. It adopts the advanced 'mixed flow' design concept, where domestic passengers share space in certain areas, and the South Concourse is precisely the most densely trafficked artery for mixed passenger flow.