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| Area：Tianjin | Type：airport | Frequency：120 |
| Address：Tianjin Binhai Airport | Format：led | Duration：10s |
| Location：Directly above the domestic security checkpoint at T2 | Min Qty：1 | |
| Size：4.32m×38.4m=165.89㎡ | Min Period：4weeks |
Located directly above the domestic security check at T2, it covers 100% of departing passenger traffic, with no obstructions, no interference, and no alternative locations. It reaches over 50,000 people daily and nearly 18 million business and leisure travelers annually. It is the airport’s only LED mega-screen that provides 'mandatory full reach' for departing passengers. As the last public visual interface before passengers enter the restricted area, it achieves unobstructed, interference-free visual contact with strong attention capture.
All domestic departing passengers and accompanying individuals pass directly under the screen, ensuring they must see it. With an average security queue wait of 30 minutes, passengers are compelled to look up and view it, leading to long audience dwell time and high exposure frequency. It is rare in airports to have such a large-scale, unobstructed LED display with bright environment and optimal viewing angle, allowing brand information to be delivered clearly, stably, and efficiently to create long wait times, frequent touchpoints, and high retention opportunities.
The LED screen occupies the most central, unavoidable pathway in the terminal, with no alternative routes, covering all domestic departing passengers comprehensively and truly maximizing exposure without blind spots. While queuing at the security checkpoint, travelers have ample time, highly concentrated attention, and can clearly see the screen’s content without having to deliberately look up. The display is unobstructed, interference-free, and visually impactful.
Passengers in the security area wait on average over 30 minutes, during which the LED remains in their direct line of sight without interruption, creating natural mandatory viewing and repeatedly embedding brand information. The depth of memory retention far exceeds that of conventional media, achieving highly efficient exposure throughout the area.
Relying on unique scenarios and high passenger flow advantages to precisely reach the high-end business and travel audience through premium large-screen resources, the overall horizontal giant screen layout spans the entire security checkpoint area, with a strong visual presence and impact. It can not only display city image public service content but also carry high-end brand campaigns, new product launches, and event announcements, significantly enhancing brand reputation and market trust.
With five core values—monopolized location, high-quality traffic, top-tier visuals, stable value appreciation, and strategic empowerment—LED screens have become a high-quality investment option in airport media with low risk, high return, and strong empowerment, achieving efficient exposure and precise conversion. Brands can enjoy long-term asset appreciation and compounded brand benefits, making it an irreplaceable core media asset for establishing a presence in North China, boosting momentum, and solidifying industry position.
Relying on the authoritative scenarios and key locations of hub airports, LED large screens are not only a giant display window for brand image but can also quickly elevate brand credibility and premium perception. Whether for new product launches, brand image building, or large-scale event promotion, the screen's wide coverage, strong impact, and long-term reach allow for maximized communication effectiveness, putting the brand at the core of the minds of millions of travelers and creating a highly valuable airport scene marketing benchmark.
With its unavoidable geographical position, visually stunning giant screen perspective, and deep reach during security line queuing, it ensures 100% coverage of brand information for T2 domestic departing passengers, leaving no visual blind spots. Sight lines are forcibly guided to the screen, creating an unavoidable visual impact.
