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- Media Map
| Area：Beijing | Type：airport | Frequency：120 |
| Address：Beijing Capital Airport Terminal 2 | Format：led | Duration：10s |
| Location：Above domestic and international arrivals and departures | Min Qty：2 | Operating Time：0-24o'clock |
| Size：2.1m×6m=12.6㎡ | Min Period：4weeks |
The central visual area of the greeting hall directly above the domestic and international arrival exits on the first floor of Terminal 2 serves as the first visual contact point for passengers after they land. It captures concentrated emotions and high attention, offering unobstructed and open views with bright, prominent visuals that every passenger must pass and see. Compared to ordinary media, LED displays interfere less with surroundings, have higher reach efficiency, and greater conversion potential.
Dual-screen linkage delivers high-definition dynamic large-screen brand exposure with strong impact and memorability, reaching 100% of all international and domestic arriving passengers. It is a must-pass area for those picking up passengers, offering strong visual impact and exposure advantages. LED display technology provides saturated colors and smooth images that remain clear and striking even in the hall's strong lighting. The dual-screen linkage creates a powerful visual impact, effectively enhancing brand memory. The ad retention rate for LED screens at arrival exits is 40% higher than in other areas.
Beijing Capital Airport handles 70.76 million passengers annually, with T2 accounting for about 42%. Nearly 80,000 passengers pass through the arrival exits daily. LED displays serve as core prime locations that cannot be replicated, with mandatory passenger exposure, concentrated dwell time for proactive viewing, a long visible distance of ≥30 meters, wide viewing angles, and no obstructions. This delivers extremely strong visual impact and realizes the threefold effect of "large-scale, high-definition, dynamic" advertising, with deployment value increasing year by year.
The dual screens, placed at two major exits, can separately cover different passenger flows while also linking for simultaneous display. This forms a strong visual surround that firmly grabs audience attention, making it a true golden media spot at the nation's gateway, achieving mandatory exposure and full-coverage reach while significantly enhancing brand recall.
At the exit of the welcome hall on the arrivals level of Terminal 2, directly facing the main route through which passengers leave the quarantine area, its location is extremely scarce while covering both domestic and international arrivals. This means that whether it is international travelers who have just completed long-haul flights or business people returning on domestic routes, the moment they pick up their luggage and step into the welcome hall, their attention will be captured by this LED screen.
Within the airport's vast transportation hub network, T2, with its unique business convenience and high passenger volume, always occupies an important strategic position. It is undoubtedly a crucial link connecting brands with high-net-worth individuals. The screen is not just a window for information release but a carefully positioned visual anchor, ensuring that brand messages effectively reach the audience in the enclosed space without any visual dead spots.
With the triple advantages of a prime location, high-quality traffic, and high-definition display, this airport LED has become a core choice within Beijing Airport media, offering both communication power and cost-effectiveness. It helps brands to deeply penetrate the high-end market, achieve efficient exposure and value conversion. The surrounding environment has minimal homogenized advertising interference, ensuring high focus on information reception. It can support both deep brand image cultivation and precise implementation of new product promotion or urban tourism campaigns.
The T2 arrivals exit LED is a rare, high-reach, high-conversion, and long-term value-growing golden advertising spot at the nation's gateway. Its ROI is consistently higher than ordinary outdoor media, making it suitable for both long-term strategic brand planning and short-term high-efficiency exposure.
