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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 8 Shuangqing Road, Chenghua District | Format：led | Duration：15s |
| Location：No. 8 Shuangqing Road, Chenghua District | Min Qty：1 | |
| Size：13.44m*19.2 | Min Period：month |
Located at the intersection of Section 3, East Second Ring Road, and Shuangqing Road in Chenghua District, the exterior façades of Vanke Mall’s Building A and D are among the largest and most influential outdoor digital media setups in Chengdu’s eastern urban area. Its location is not only a key point for consumers entering Vanke Mall but also naturally attracts high-spending and brand-sensitive individuals due to its proximity to the Apple Store, numerous first-in-Southwest shops, and city flagship stores.
The LED screens at Chengdu Vanke Mall serve not just as advertising media but as visual symbols of the commercial vitality of Eastern Chengdu, providing brands with a high-value communication platform that combines scale effect, precise scene targeting, and emotional resonance. As a benchmark for outdoor digital media in Chengdu’s Eastern core business district, it has become an essential strategic medium for brands seeking to establish a strong presence in Chengdu and the Southwest market, thanks to its unique location advantage, high-quality traffic, and precise scene reach.
Adjacent to Metro Line 2, it enjoys convenient transportation and a wide radiation range with huge pedestrian and vehicular flow. About 1 million people pass by daily, and annual vehicular traffic reaches 2.36 million, making it a prime spot for brand exposure. Its core value lies in its exceptional visibility and precise reach, making it especially suitable for efficient brand communication.
The screens are outdoor media with prime locations and high-quality hardware. As Chengdu promotes the development of world-class commercial streets, the Second Ring commercial belt where Vanke Mall is located continues to upgrade, with improvements in business district level and the quality of consumer demographics. With nearby connections to Metro Line 2 and linkage to Lines 4 and 8 forming a three-dimensional transport network, the area naturally attracts a massive high-spending audience.
Located in the core commercial hub of the eastern city, it leverages the dual-screen interactive layout, stunning high-definition visuals, and precise reach to high-net-worth individuals, becoming a key media platform for brands focusing on the high-end consumer market in Southwest China. Its investment value is deeply rooted in a triple-value loop: flexible marketing adaptability, policy incentives, and synergistic commercial district upgrades. Especially with its diverse and controllable content updating capabilities, it precisely meets the core needs of flagship store economies and IP collaborations.
LED screens not only enable efficient access to massive audiences but also precisely target core high-spending groups, ensuring each advertisement aligns accurately with its value-driven demand. This makes it the preferred media for brands focusing on the high-end market in Southwest China, expanding the reach of large screens while accurately covering local commuters and cross-district consumers beyond the subway network. This extends audience reach from a 'point' to a comprehensive 'area,' further enhancing the completeness of advertising exposure.
By deeply integrating transportation and commercial scenarios, the value of advertising communication is amplified. A three-dimensional transportation network guides traffic seamlessly into Vientiane City’s high-end commercial spaces, while the LED screens are positioned at the critical junction of transport hubs and commercial entrances, achieving a seamless flow of traffic, scene, and advertisement. Whether it’s white-collar workers entering the commercial district after commuting by subway, families driving for shopping, or people coming by bus for leisure, all are captivated by the stunning visuals of the LED screens before entering the commercial scene.
Advertising on large screens has evolved from a broad approach to targeted precision, significantly improving ad conversion efficiency and ROI. This ensures that advertisements align precisely with consumer demand, markedly enhancing brand exposure effectiveness, and establishing LED screens as a core bridge connecting high-end brands with high-value consumers.
