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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 518 Dayue Road, Wuhou District | Format：led | Duration：15s |
| Location：Joy City | Min Qty：1 | |
| Size：19.6m*18m =354㎡ | Min Period：month |
Chengdu Joy City receives over 100,000 visitors daily, reaching young consumers, families, and fans of trendy culture across the city. Its LED screen has become an important window for brand exposure and urban visual expression, featuring content such as brand advertisements, new product launches, holiday-themed decorations, IP collaboration events, and city public welfare campaigns. A high-frequency rotation mechanism ensures that the effective daily exposure exceeds one million impressions.
As the core digital media platform of a benchmark commercial complex in the Southwest region, it leverages its prime location, large-scale display, high-quality traffic, advanced technology, and scene integration capabilities to create a composite media advantage far beyond ordinary shopping district screens. The LED medium has been upgraded into a city-level digital interface that integrates commercial traffic attraction, cultural expression, and digital art, continuously maximizing its strategic media value as a hub for trendy consumption in the Southwest.
Located at the main entrance of the Wuhou District commercial core, its daily exposure is highly correlated with mall traffic, covering over 100,000 people each day. It accurately reaches young consumers and urban trendsetters, forming a high-density, highly-engaged offline communication space. As a physical embodiment of Chengdu’s youthful, fashionable, and trendy city image, its media function has surpassed that of a mere advertising screen, becoming a public platform for local youth culture expression and providing strong emotional connection and social communication value for partner brands.
Relying on Chengdu Joy City’s positioning as an experiential and playful shopping park, it precisely targets young, stylish, and high-spending core audiences, making it a high-quality platform for brands to enhance their influence in the Southwest market.
LED large screens, with their core advantages of extra-large size, prime locations, and precise audience targeting, have become an integrated communication platform for brands in the Chengdu market to enhance exposure, shape brand image, and drive sales conversion. They help brands achieve efficient growth in the Southwest region by evaluating advertising effectiveness through multi-dimensional metrics such as shopping mall foot traffic, store visit conversions, and social media engagement.
With five major core advantages—extra-large size, prime locations, precise audience targeting, scene integration, and flexible placement—a four-dimensional value system has been built: brand exposure, precise traffic generation, experiential conversion, and social communication. This makes the platform a one-stop communication solution for brands to increase influence and drive sales conversion in the Southwest market, particularly suitable for long-term campaigns targeting young, high-end consumers in fashion, lifestyle, and consumer electronics.
The core advantage of the screen matrix lies in the perfect integration of location, audience, scene, technology, and operations. It serves not only as a vehicle for brand promotion but also as an important platform to establish emotional connections with consumers and achieve efficient conversion. Whether it is enhancing brand awareness, promoting product sales, or creating a youthful brand image, Chengdu Joy City LED is a highly valuable media choice in the Southwest region.
Thanks to its unique media attributes, it has become a benchmark resource for outdoor advertising in the Southwest Chengdu area. It not only provides basic exposure but can also create exponential advertising value through scene-based marketing, IP collaborations, and secondary dissemination.
