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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 77, Shunjiang Section, Wuhou Avenue, Wuhou District | Format：led | Duration：15s |
| Location：Wuyue Plaza | Min Qty：1 | |
| Size：11.8m*7.8m | Min Period：month |
Located on Longgong North Road in Longquanyi District, Chengdu, and adjacent to Shufang Station on Metro Line 2, it is one of the representative digital media carriers among the more than 170 Wuyue Plazas nationwide developed by Xincheng Holdings Group. The LED screens are not only visual focal points within the mall but are also frequently used for brand pop-ups, IP collaborations, and immersive art displays, significantly increasing consumer dwell time and social media impact.
Leveraging its prime location in Chengdu's eastern core, metro-covered traffic, mature commercial ecosystem, digital broadcast control system, and innovative screen formats, it has built a multi-dimensional media advantage that combines reach, precision, and creative expression. As a key commercial project of Xincheng Holdings in Chengdu, its outdoor and indoor LED resources have formed an integrated communication matrix that combines motion and stillness, giving it significant competitiveness among regional outdoor media.
LED screens are not merely traditional advertising carriers; they serve as an intelligent commercial communication platform integrating traffic entrance, experiential scenarios, and digital operations. With advantages in metro traffic, household customers, creative displays, and intelligent broadcast control, it has become a strategic media platform for brands to deeply engage with highly active consumer groups in Eastern Chengdu.
The media matrix features creative designs, prime locations, and high foot traffic coverage, making it a highly influential commercial display platform in Eastern Chengdu. It provides brands with differentiated communication scenarios and is located at the intersection of Longquan's newest urban area and the largest business district, adjacent to Shufang Station on Metro Line 2, covering 300,000 local residents and 100,000 business professionals.
The large-screen matrix competes through differentiated creativity with fish tank screens, covers high traffic areas with atrium corridor screens, and achieves broad outdoor reach with street-side screens. Unlike traditional mall LED media that forcibly reach passing crowds, it supports enhanced interactive experiences such as fan support campaigns, holiday-themed customizations, and live broadcasts of new product launches. It is suitable for frequent brand exposure and new product releases, covering both vehicle and foot traffic, increasing brand visibility within the area, and is ideal for regional brand promotion.
With unique scene integration capabilities and precise value delivery efficiency, it becomes a core medium for regional brand communication. Centered on the Longquan store and supplemented by the Wuhou store, it leverages coordinated layout across multiple indoor and outdoor locations, binding the visual advantages of LED screens with the consumption scenarios of commercial spaces. This creates media competitiveness that combines reach, experience, and conversion potential.
The core competitiveness of large screens lies in its deep integration of locational traffic advantages, creative format advantages, technological operational advantages, and brand collaboration advantages, transforming LED screens from isolated advertising carriers into scenario-based media connecting brands and consumers. This differentiated media value gives it a unique position in the commercial media market of East Chengdu, making it the preferred platform for brands to cultivate the regional market and achieve precise communication.
The Wuyue Plaza LED screens can enable cross-regional media linkage, providing brands with a full-domain communication solution. The synergy strengthens the media assets' resilience, ensuring stable revenue even during fluctuations in the regional market through cross-project resource allocation.
