- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 8, South Section of Chunxi Road, Jinjiang District | Format：led | Duration：15s |
| Location：Grandview Plaza | Min Qty：1 | |
| Size：30m*15.4m =462㎡ | Min Period：month |
Relying on the daily pedestrian and vehicle flow of over 500,000 on Chunxi Road, the LED screen at Qun Guang Plaza achieves high-frequency, high-density advertising rotations with a cycle of 15 seconds per ad, 60 rotations per day, and an average effective reach of over 20 touches per person per day. For slow-moving traffic, the screen can occupy nearly 30% of the windshield view, creating a forced gaze of more than 8 seconds, greatly enhancing information reception efficiency.
As the core digital media asset of the Chunxi Road commercial district, thanks to its unique location, high-end hardware configuration, and precise and efficient communication effectiveness, it has become a strategic high ground for high-end brands in outdoor advertising in Southwest China. It ensures frequent exposure during prime time, maximizing both communication density and memory retention.
Qun Guang Plaza is adjacent to over 90% of Chengdu's top luxury brand stores and high-end consumption scenes. It has itself undergone a secondary transformation from B1 to 2F with a trendy, anime-inspired style, attracting a large number of Generation Z and young high-spending consumers. Advertising here allows brands to naturally integrate into the dual context of 'international' and 'trendy,' not only gaining exposure but also strengthening high-end brand positioning through landmark association, with measured evidence showing it can enhance brand premium perception by up to 45%.
With its advantages in geographic exclusivity, visual dominance, high-purity audience, advanced technology, and deep cultural integration, the LED screen establishes an irreplaceable barrier for outdoor communication. It is the core media platform for brands to achieve explosive visibility, mental positioning, and long-term value accumulation. The audience it reaches exhibits high spending intention, strong communication vitality, and high decision-making ability, perfectly aligning with the marketing demands of high-end brands, serving as one of the key check-in points on Chunxi Road.
The LED large screen is deeply embedded in the core area of the Chunxi Road commercial district. Relying on this top-tier national business district—which ranks fourth in the country, leads the Chengdu-Chongqing region in the number of first-store openings, and enjoys high online popularity—its unique location advantage, stunning visual presentation, and precise high-end reach create a core value logic characterized by scarcity, high return certainty, and long-term growth potential. It has become a high-quality investment target for capturing the high-end consumer market in Southwest China and serves as a key media hub for brands to deepen their presence in the region and connect with global consumers.
Leveraging scarce location resources, precise high-end targeting, impressive visual effects, and vast growth potential, the Qunguang Plaza LED large screen has become the preferred outdoor media for leading brands in international luxury, trendy cosmetics, high-end automobiles, and more when entering the Southwest market. It is not only a carrier for advertising information but also a valuable bridge connecting brands with the high-end consumer market in the region.
The Chunxi Road commercial district is making full efforts to build a world-class super pedestrian street, and the second-dimensional upgrade of Qunguang Plaza serves as the core focal point for the district’s business innovation. With flexible content control capabilities, it can accurately support marketing needs such as first-store openings and IP collaborations. Combined with the policy advantages of Chengdu’s development as an international consumption center and Jinjiang District’s full-chain support for first-release economy, the commercial value of the LED screen will continue to rise alongside the district’s upgrades, providing a broad space for long-term brand investment growth.
The core investment value lies in the triple value loop of flexible marketing adaptability, policy incentives, and synergy with the commercial district upgrade, particularly with its diverse and controllable content update capabilities, enabling precise support for the core demands of first-store economy and IP collaborations.
