- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Fuzhou | Type：Outdoors | Frequency：120 |
| Address：No. 198 Pushang Avenue, Jinshan Sub‑district, Cangshan District | Format：led | Duration：15s |
| Location：Sino‑Ocean Decheng Grand Canal Place | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6.08m*2.88m=17.51㎡ | Min Period：2week |
The screen is situated in the core vertical space of the mall's main atrium, adjacent to the east‑side circulation route. It offers unobstructed viewing from the 1st to 4th floors, creating a three‑dimensional exposure zone. Customers can view it with no blind spots from every floor, escalator exits and dining areas, forming an all‑dimensional visual anchor. Leveraging the high‑ceiling atrium design, it delivers a multi‑perspective visual experience with strong depth perception, serving as a key venue for drawing crowds and hosting themed events within the mall.
The mall receives over 20,000 daily visitors and more than 22 million annual visitors. Its core audience consists of urban youth aged 18‑35 and young families, which highly overlaps with celebrity fan groups and target consumers of trendy brands. This media achieves a transformation leap from "passing by" to "stopping", and from "seeing" to "resonating", boosting reach efficiency by 3‑5 times. Centered on two core groups — urban youth and parent‑child families — it covers numerous well‑established residential communities in the Jinshan area with vibrant consumption dynamics.
As the passenger‑flow hub of the entire mall that connects all escalators, it draws daily commuter traffic, commercial‑district shoppers and nighttime leisure visitors. It boasts a large and consistently stable traffic base with little gap between peak and off‑peak seasons. It fully covers three prime communication windows: daytime consumption, evening rush‑hour commutes and nighttime sightseeing and leisure, enabling all‑day long‑term brand exposure and continuously amplifying communication effectiveness.
Yuanyang Decheng Ledi Port targets two‑core customer groups: urban youth and parent‑child families. Within its 3‑kilometer radius lie numerous well‑established residential communities with strong consumer willingness and solid purchasing power. The atrium serves as a key venue for gathering and diverting mall foot traffic. With high‑definition dynamic visuals, the large screen delivers a "visual shock", which not only effectively extends customers’ dwell time but also directly guides consumer flow, efficiently converting "stopping to watch" into "in‑store consumption".
As the main venue for the mall’s core events, the atrium regularly hosts offline activities such as IP‑themed exhibitions, trendy markets and brand pop‑ups all year round. By deeply integrating with the offline atrium scenarios, it achieves dual empowerment of "screen‑based promotion plus on‑site atmosphere". High‑quality dynamic advertising visuals boast strong internet‑famous check‑in appeal, readily motivating customers to take photos and shoot videos for sharing on social platforms including WeChat Moments and Douyin, bringing about dual communication effects of offline hard‑advertising exposure and online social‑driven viral spread.
Dynamic large‑screens with high‑frequency playback build strong visual memory. Leveraging the mature commercial consumption scenarios, they are suitable for brand communication for sectors including finance, real estate and cultural tourism. Integration with commercial events and festival marketing enables integrated "advertising‑plus‑scenario" communication to boost overall outreach performance. Interplay between displayed content and foot traffic generates notable communication effects. Eye‑catching dynamic visuals easily forge profound brand recall.
