Media Resources

The large‑size LED screen occupies the core street‑front facade on West Lake Road. It features an open overall view with no obstructions from buildings or trees, and offers a comfortable eye‑level viewing experience for pedestrians. Pedestrians strolling by and people waiting for taxis can fully view the screen content, generating strong passive visual exposure.

Located at the crossroads of Zhongshan Fifth Road and Guangda Road, it captures the pedestrian and vehicle traffic of Beijing Road and its pedestrian street. Facing the interchange of Metro Gongyuanqian Station for Line 1 and Line 2, it serves as the only passage for passengers exiting the metro to reach Beijing Road Pedestrian Street.

Boasting a prime high‑traffic location in the shopping mall core, it features outstanding scenario‑based communication advantages and brand exposure value, serving as a rare high‑focus, high‑conversion indoor advertising medium within the Erqi Business District.

This spot connects the pedestrian flow entering and exiting the main mall entrance, the central atrium circulation path, passenger flow from the escalators, and the overlooking views from multi‑level corridors. It caters to consumer groups of all age brackets and serves as a highly popular and influential local landmark in Cixi for family leisure and trendy shopping.

The East Gate serves as the mall's busiest daily entrance, drawing three steady streams of foot traffic: subway commuters, pedestrians from surrounding communities, and customers arriving by private car. It features high‑quality visitor flow, high visit frequency, and stable foot traffic across all four seasons.

This large‑screen display is located on the second floor, where key formats including parent‑child experiences, trendy retail and distinctive dining options are concentrated. Visitors are precise target audiences who take the initiative to visit the premises with consumption intentions, different from broad outdoor traffic exposure.

Large‑screen dynamic visual display delivers stronger visual impact, enabling it to quickly capture consumers' fragmented attention. It helps build brand memory rapidly within immersive shopping scenarios, and its communication texture matches the overall spatial tone of high‑end and trendy shopping malls.

The core node where the entrance of Gate 1 meets the atrium on the second floor features a rare cross‑floor indoor digital media in Daxing New District in the west of the city. This spot captures the very first sight upon entry, delivering dual exposure by drawing in visitors from the entrance and reaching audiences across the entire venue.