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| Area：Jinan | Type：Outdoors | Frequency：120 |
| Address：No. 17887 Gongye North Road, Licheng District | Format：led | Duration：15s |
| Location：Hubei Chen Paradise Walk | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6.7m*3.8m=25.46㎡ | Min Period：2week |
This project is a TOD commercial complex in the Jinan New East Station block, with a total commercial GFA of 130,000 square meters. It is served by Metro Lines 3 and 6. Combined with the Industrial North Road Elevated Highway and BRT public transit to its south, it forms an efficient three‑dimensional transportation network, bringing massive and stable passenger flows from dual‑metro transfers and regional radiation for media exposure. A large number of mature communities are concentrated within a 3‑kilometer radius, and its half‑hour life circle covers over 700,000 consumers.
Located on the 2nd‑floor atrium opposite the main passage near Gate 3, this spot sits at the core of pedestrian flow routes with over 90% visual coverage and 100% coverage of mandatory customer paths. It forms a "golden‑triangle pedestrian flow zone" together with elevator entrances, escalator intersections and the key dining area. Dual conversion is achieved through passive exposure plus active audience engagement, creating an immersive surrounding effect of "one screen covering the entire atrium", which greatly improves content reach efficiency and audience memory retention.
The metro draws huge commuting, shopping and sightseeing passenger flows. Boasting large commercial scale and strong regional commercial radiation capacity, the screen takes advantage of the high‑ceiling three‑dimensional spatial structure of the shopping‑mall atrium to realize two‑way visibility for both the 1st and 2nd floors. It reaches pedestrians and leisure consumers on the 2nd‑floor corridor, and can also be clearly seen by visitors looking up from the 1st‑floor atrium. Breaking the one‑way exposure limitation of traditional flat media, it delivers all‑round coverage of mobile shoppers across floors with remarkable passive‑exposure performance.
Indoor High‑Definition LED. Operating Hours: 10:00‑22:00, 12‑hour daily screen‑on time. This atrium serves as the mall’s core venue for themed decorative displays, parent‑child activities and pop‑up markets. It draws long audience dwell time, making it suitable for brand image communication, new‑product promotion, festival sales campaigns and local store event publicity. The dynamic large screen delivers strong visual impact and enables scenario‑based communication in synergy with offline atrium events. It is a rare floor‑atrium digital advertising medium in Lin’an urban area.
North Star Paradise Walk features consumption scenarios centered on youth trends, parent‑child leisure and joyful daily life. It is surrounded by numerous well‑established residential communities, covering a large permanent consumer population within a 3‑kilometer radius. Its primary visitors are young consumers and families with children, featuring robust consumption vitality and strong purchasing willingness. This advertising spot is adjacent to key on‑site retail, dining and parent‑child businesses. Pass‑by audiences are in a relaxed shopping state, bringing higher ad receptivity and better communication penetration effects.
