- Photos
- Specs
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- Media Map
| Area：Fuzhou | Type：Outdoors | Frequency：120 |
| Address：No. 276 Pushang Avenue, Cangshan District | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2week |
Located in the void area directly above Atrium 1, adjacent to the traffic flow of the main northeast entrance, and on the must‑pass route for foot traffic across the entire floor, it boasts a visual coverage rate of over 90%. It creates an immersive exposure space of "one screen covering the entire atrium" and a three‑in‑one immersive commercial space integrating "traffic flow‑vision‑consumption". It can not only effectively extend customers’ dwell time, but also directly guide consumption flow, efficiently converting "stopping to watch" into "in‑store consumption".
The mall targets three high‑value customer groups: urban young people, parent‑child families and office workers. Surrounded by high‑density mature residential communities and office buildings in the vicinity, the area features strong purchasing power and high willingness for leisure consumption. The surroundings of the northeast entrance gather core business formats including trendy retail, internet‑famous catering, parent‑child entertainment and life services. Pass‑by audiences are in a relaxed shopping and consumption state, showing high acceptance of advertisements and excellent information penetration effects.
Situated at the core of the mall’s traffic flow, with high contrast and wide color gamut, it delivers immersive close‑range viewing that forcibly captures attention. Its advertisement reach rate is nearly 100%, realizing instant visibility and memorability for every passer‑by. With an average daily footfall of over 60,000, it enables passive, high‑frequency and mandatory exposure. It covers the full‑link foot traffic of entry, shopping, stay and departure, featuring wide exposure coverage and extremely high reach efficiency.
Boasting ample commercial volume, the shopping mall is directly accessible via Metro Line 5. With complete supporting facilities and heavy vehicle‑pedestrian flow, it stands as the most popular core commercial landmark in the Jinshan sector featuring the most mature consumption atmosphere. This is a scarce dynamic entrance‑atrium large screen inside Cangshan Wanda Plaza. It features high site weight, high‑quality audiences and strong scenario compatibility, serving as a premium core media resource for brands in Fuzhou South City business district to deepen market presence, boost terminal exposure and build marketing momentum.
The large screen operates from 10:00 to 22:00, fully covering the mall’s entire business hours. It prominently targets prime evening consumption hours on workdays as well as passenger flow peaks on weekends and holidays to deliver round‑the‑clock continuous exposure. Dynamic content easily attracts customers to stop and take photos for check‑ins, generating secondary social media outreach after offline exposure and forming a complete "sight‑interest‑in‑store conversion" chain.
Benefiting from passenger flow at the main Northeast Gate entrance and crowd‑gathering advantages of the atrium, this location avoids fading foot traffic and insufficient exposure seen at remote mall sites. A single screen delivers efficient cross‑floor exposure targeting diverse crowds across all time slots. With concentrated visual focus, greater communication influence and intuitive exposure effects, this large‑screen asset is a highly cost‑effective core resource for long‑term brand visibility and short‑term marketing campaigns inside Cangshan Wanda Plaza.
