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| Area：Xian | Type：Metro | Frequency：0 |
| Address：Airport Terminal 5 Station | Format：Film | Duration：0 |
| Location：Station Hall Elevator | Min Qty：3 | Operating Time：0-24o'clock |
| Size：27.22㎡ | Min Period：4week |
At Airport (T5) Station, zero‑distance transfer between metro and air travel is realized. It covers not only departing passengers about to board flights but also arriving passengers who have just landed in Xi'an. While waiting for or taking elevators, passengers are in relatively enclosed and boring fragmented time. The glass stickers are right in the "prime‑position" visual zone at passengers’ eye level. The close‑range, disturbance‑free forced exposure ensures 100% effective reception of brand messages and greatly boosts brand recall.
This media spot sits close to the main pedestrian flow of the station hall. Elevators are the top‑choice passage facility for passengers with large luggage, the elderly, children and those in urgent need of transfers. When passengers queue for elevators and enter or exit them, they stay stationary with their line of sight naturally focused. The advertising exposure lasts longer, delivering a significantly higher reach rate than traditional light boxes. With concentrated attention and fixed gaze, passengers can receive brand information up close for an extended period, resulting in far better recall than conventional passing‑by advertisements.
The glass stickers feature large visuals, a near viewing distance and no obstructions. Pedestrians are almost face‑to‑face with the ad content as they pass through, creating strong visual impact. With an average dwell time of ≥15 seconds, the effective ad reach rate hits 98%. Information reception efficiency is much higher than that of ordinary light boxes and distant large‑screen displays. Benefiting from a large daily passenger volume, long dwell time and high repeat‑visit frequency, glass stickers are naturally located in areas within pedestrians’ unavoidable line of sight. Featuring stable exposure, forced reach and full coverage with no blind spots, they constitute genuine traffic‑chokepoint media.
The advertising spot lies along the essential passage for passengers entering and exiting the terminal and transferring to elevators. While waiting for elevators and entering or exiting carriages, passengers naturally direct their gaze toward the glass facade of the elevator shaft, absorbing brand messages at close range. Glass window film enables continuous full‑surface image display without altering the original building structure, balancing indoor lighting and advertising performance. Its audience mainly consists of national business travelers, inter‑provincial tourists and people visiting relatives, with a prominent proportion of high‑spending consumers aged 25‑45. Suitable for categories such as cultural‑tourism promotion, automobiles and high‑end consumer goods, it delivers soft and immersive brand exposure within the hub’s public space, representing a scarce building‑facade advertising resource at T5 Station.
Perfectly attached to the glass facade, the film occupies no public space, creates no obtrusive look and causes no disturbance to the public. It presents a concise and premium overall effect, elevates the image of entrances and exits, and delivers dual values of advertising communication and space beautification, boasting excellent media reputation and display performance. With complete, unified and vivid‑colored visuals, it can quickly capture audience attention for brand image building, new‑product launches or promotional campaigns, and achieve communication outcomes featuring high memorability and high reach rate.
Compared with the size constraints of traditional light‑box and wall‑mounted advertisements, glass window film offers a larger display area and stronger visual impact. It enjoys extremely high recognizability in the spacious GTC transfer hall and seizes core visual resources.
