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| Area：Xian | Type：Metro | Frequency：0 |
| Address：Airport Terminal T5 Station | Format：Booth | Duration：0 |
| Location：Station hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4m*9m =36㎡ | Min Period：4week |
The booth is located in the open public core area of the station hall, featuring unobstructed visibility and no occupation of pedestrian circulation routes. Situated at the convergence hub of air‑rail transfer passenger flows, it achieves 100% coverage of all high‑quality passenger flows, including passengers arriving in Shaanxi and transferring to the metro, as well as metro passengers heading for Terminal T5. During transfers, passengers slow down and tend to linger, enabling more three‑dimensional exposure and in‑depth communication. It thoroughly addresses the drawbacks of traditional flat advertisements, namely "mere exposure without interaction or conversion".
The station hall is a relatively enclosed transfer space where passengers spend approximately 5‑8 minutes walking and waiting for transfers. Passengers maintain focused attention with little external information interference, leading to high‑efficiency brand message exposure. Compared with outdoor advertisements and advertisements at regular metro commuter stations, the active user attention rate increases by over 30%. It enables effective in‑depth implantation of brand awareness, making it the only high‑end physical media in the T5 station hall that delivers "scenario display + on‑site experience + passenger flow conversion".
Positioned within the transfer hall on the ground floor of the Integrated Transportation Center, this is the core hub station on Xi’an Metro network with no ground entrances and exits, enabling "zero‑distance" transfer with Terminal T5. It boasts an annual passenger throughput of 83 million. As an indispensable passage for all metro passengers travelling to and from T5, the station hall steadily reaches tens of thousands of core passengers every day, covering high‑spending and brand‑receptive groups such as business travellers, out‑of‑town tourists and cross‑border business visitors.
When passengers transfer, purchase tickets or stay briefly on the concourse level, they have fragmented time in a relatively enclosed and dull environment. Brand booths are precisely located in the "center‑stage" visual zone at passengers’ eye level. The close‑range, non‑intrusive forced exposure greatly boosts brand recall. Brand displays here occupy the window for the "first impression" or "grand finale" of the city’s image, substantially elevating brand momentum.
Featuring a modern, minimalist, high‑end and airy overall spatial design, the booths are highly consistent with the "sky and sea of clouds" spatial aesthetic of Terminal 5. The custom‑built booths offer great flexibility. Light‑weight, premium and immersive themed scenarios can be tailored to match brand tonality. With high‑quality visuals and an uncluttered advertising environment, they deliver triple‑fold value: premium brand image presentation, offline experience‑driven traffic generation, and secondary social media dissemination. They represent the physical brand booth media with the best cost‑performance, most diverse scenarios and strongest conversion capability within the T5 airport hub.
The venue boasts regular layout, spacious and unobstructed space with no pillar obstructions or constraining pedestrian flow. It presents a grand and neat visual effect. The audience is mainly young people aged 18‑35, forming a natural passenger funnel that reaches over 98% of foot traffic in the area. Its media advantages are built on the three‑in‑one underlying logic of "ultra‑high passenger volume + immersive space + social viral spread", making it a scarce media resource for brands to trigger city‑wide buzz.
