- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xian | Type：Metro | Frequency：0 |
| Address：Airport West Station | Format：Booth | Duration：0 |
| Location：Concourse Level | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5m*3m=18㎡ | Min Period：4week |
The brand booth is situated at the prime focal point of the station hall, featuring ample open‑space and wide viewing angles. Visuals can be spotted from a long distance. The media supports flexible multi‑format combinations. Illuminated light boxes can be adopted to display core logos and primary copy, while wall stickers set the thematic mood. Additional display surfaces can be expanded on demand through wrapped pillars and creative floor decals to deliver multi‑dimensional three‑dimensional branding. Passengers naturally stop to swipe their cards at turnstiles for entry and exit in the station hall, creating abundant exposure opportunities.
Different from urban subway commuter flows, the passenger flow is dominated by high‑value cross‑regional air travelers nationwide, mainly covering three groups: business travellers, inter‑provincial tourists, and people visiting relatives and friends. Middle‑aged and young key consumers aged 25‑45 account for an overwhelmingly large proportion. The audience boasts high educational attainment and strong purchasing power. While travelling with luggage, passengers tend to slow down naturally, bringing inherent conditions for stopping, observing and interaction, which greatly boosts brand exposure depth and user conversion potential.
As the sole core thoroughfare for air‑rail transfer, this area witnesses undiverted and comprehensive passenger flow. All air‑rail connecting passengers must pass through it, making it a critical traffic hub linking subway transit and air travel. Long‑distance attraction, high‑frequency exposure, brand awareness building and dynamic information delivery are realized, together with close‑range booth experience, in‑depth interaction, product demonstration and conversion & retention. This forms the full‑funnel journey of "Notice → Interest → Stay → Experience → Memorize → Spread".
Brand booths on the concourse level usually adopt the combined forms of "12‑sheet light boxes plus wall stickers" or "themed station wrapping". They organically integrate concourse walls, columns and light boxes to form a continuous, oversized special zone for brand promotion. This design breaks the limitations of single‑format media and creates a magnificent immersive visual experience, which can greatly enhance brand reputation and image building.
In this semi‑enclosed space, passengers stay for an average of 3‑5 minutes. They are in a highly receptive mental state for information reception, route confirmation and consumption‑related decision‑making, bringing a media reach rate close to 100%. Its immersive, non‑interrupted and full‑facade‑coverage communication format boasts generational advantages, making it a strategic‑level resource for high‑end brands to compete for "the first touchpoint for international passengers".
Long‑term advertising placement enables sustained cultivation of brand perception, builds an exclusive memory tag of "seeing the brand upon arriving in Xi’an", and consolidates the brand’s influence in the northwest market. Short‑term phased campaigns can leverage traffic dividends from holidays, peak tourist seasons and large‑scale exhibitions to rapidly capture targeted passenger flow and achieve brand publicity as well as traffic conversion. Serving as both a core window for the city’s external presentation and a premium strategic position for brands to deepen their foothold in northwest China and expand nationwide, it delivers dual value for brand image building and integrated brand‑and‑performance outcomes.
