- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xian | Type：Metro | Frequency：0 |
| Address：Airport Terminal 5 Station | Format：Film | Duration：0 |
| Location：At the escalators on the concourse level and platform level | Min Qty：3 | Operating Time：0-24o'clock |
| Size：78㎡ | Min Period：4week |
The media is positioned above and on both sides of the stairwell connecting the concourse to the platform level. It captures the first visual impression of audiences as they descend from the concourse to the platform, boasting the advantage of short viewing distance. Composed of stair‑header light boxes and U‑shaped brand wall stickers, the stair‑header light boxes and stair‑header stickers create a layered visual effect to showcase brand appeal. The concourse U‑shaped brand wall sticker is one of the most important media formats in subway concourses, achieving 100% coverage of passengers at this station, and is ideal for building brand image as well as promoting new and key products.
It refers to horizontal advertising films installed on the top beam of escalators or the wall above them. Usually designed in conjunction with stair‑header light boxes, they form an integrated "top + side" visual system to enhance the continuity and integrity of brand messages. Large‑size brand visual display panels are continuously laid in a U‑shape on the walls on both sides of platform escalators, covering passengers’ visual paths when boarding and alighting escalators. They serve as the standard configuration for the "Platform Brand Zone" of Xi’an Metro Line 14.
By occupying the only mandatory escalator passage between the platform and the concourse, it achieves full‑coverage reach for passenger flows in both directions. All passengers, whether transferring to the subway for downtown access right after landing or arriving at the platform by subway to catch flights, must pass through this escalator passage. There is no passenger flow diversion, delivering a stable and considerable reach base. Riding an escalator is a scenario of slow, fixed‑pattern movement. Passengers stay on escalators for dozens of seconds with short viewing distance and little environmental distraction, resulting in remarkably higher brand recall compared with ordinary subway advertisements.
Located at the most prime subway station, it boasts a huge display area, unique presentation format and striking visual impact. As one of the largest light‑box media in the subway system with a massive and highly noticeable display space, it offers abundant room for creative extension. It generally covers large‑area walls on platforms or transfer passages to deliver strong visual effects. Suitable for brand image building or new‑product launches, it is often used in combination with light boxes to boost communication outcomes.
Eaves light boxes and U‑shaped wall stickers sit right in the "center‑stage" visual zone for passengers’ horizontal or slightly upward line of sight. This close‑range, interruption‑free forced exposure guarantees 100 % effective reception of brand messages and greatly improves brand recall. Advertising here enables precise targeting of high‑net‑worth audiences, making it ideal for image display and accurate audience reach for brands in luxury goods, automobiles, finance, high‑end tourism and business hospitality sectors.
Its core investment value lies in capturing key traffic touchpoints on platforms of the Xi’an Xianyang International Airport T5 air‑rail hub. It grants access to nationwide mobile high‑value audiences at low cost, serving as a scarce combined subway media resource for brands to deepen their footprint in Northwest China and expand nationwide. This station accommodates massive air‑transit passenger flows from Terminal T5. Passenger volume surges rapidly during holidays and peak tourist seasons. Numerous out‑of‑town visitors form their first impression of Xi’an and partner brands here, delivering prominent first‑impression communication value.
