- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：high-speed railway | Frequency：240 |
| Address：No. 12 Chezhan Road, Yongdingmen Outer Street, Fengtai District | Format：led | Duration：10s |
| Location：Arrival Exit, Arrival Floor, Beijing South Railway Station | Min Qty：48 | Operating Time：6-24o'clock |
| Size：108寸 | Min Period：week |
All passengers arriving by high-speed rail must pass through four major exit gate channels. LED screens are positioned directly in the line of sight of pedestrian traffic at eye level. As travelers walk slowly with their luggage, they cannot avoid viewing the screen content, resulting in a nearly 100% media reach rate. Unlike rushed passengers on the departure floor, arriving travelers have concluded their trips and are in a relaxed state, with ample time to fully absorb advertising information, leading to a markedly higher retention rate of information memory.
This media matrix is installed at the exit gates on the arrival floor, featuring a total of 48 digital display screens. It is the only media matrix capable of fully covering all exit gate openings. Serving as the first media visible to passengers upon exiting the station, the matrix comprehensively reaches all exiting passengers and greeters. High-frequency looping playback ensures every departing passenger clearly views the advertising content, effectively deepening brand recall.
All screens adopt P1.5 fine-pitch 4K high-definition LED panels that deliver delicate color rendering and clear visibility from long distances. They support the delivery of short videos, dynamic posters, and split-screen creative content. Dynamic visuals capture travelers’ attention more easily and leave stronger memory imprints compared with static light boxes. Simultaneous playback across multiple screens creates an immersive brand corridor, offering maximum flexibility for ad placement. Each single screen loops advertisements 240 to 380 times daily, and high-frequency repeated exposure reinforces brand perception in audiences’ minds.
48 sets of double-sided LED screens operate in synchronous linkage. Concentrated pedestrian flow and focused attention of exiting passengers create an immersive brand visual corridor across the entire floor. Dynamic videos are far more eye-catching than static light boxes. Placement at a single exit precisely captures passenger traffic from one direction, while full-floor synchronized advertising captures the attention of all arrival passengers at Beijing South Railway Station, establishing a national benchmark for offline brand communication. It delivers high-end endorsement as a city gateway alongside massive exposure potential.
Over 70% of arrival passengers in the station are business travelers, and more than 82% are core consumers aged 18 to 45. The audience mainly consists of middle-to-high income and highly educated groups, including corporate executives, urban white-collar workers, middle-class families and intercity tourists. These audiences are ready to make instant consumption decisions, making this medium ideal for brands seeking offline exposure and conversion in sectors such as automobiles, finance and insurance, local cultural tourism, hotels and business travel, luxury goods, digital home appliances, and local catering and commercial districts.
These LED screens form a scarce dynamic matrix media on the arrival floor of the capital’s high-speed railway station. Unlike scattered advertisements in waiting halls, they exclusively target arriving passenger traffic and accurately capture high-value groups with immediate consumption, local travel and business reception demands. Leveraging Beijing’s position as China’s national central city, the media covers mobile populations across North, East and Northeast China. A full annual placement of the entire screen set delivers over 600 million total exposures per year. It serves not only as a gateway medium for brands to build a premium national image, but also an efficient conversion channel for local merchants and cultural tourism projects to attract targeted customers.
