Media Resources

The media occupies the only main vertical transfer route on the platform, covering passenger flow in both directions—departures and arrivals—ensuring that all passengers riding or transferring are 100% reached, with no blind spots on the platform at any time.

This media gives travelers the first and last glance upon arriving in Hangzhou by high-speed rail. With strong, layered exposure and a powerful visual impact, it ensures 100% coverage of departing, arriving, and passing travelers. The media can boost and enhance advertising influence, making it an excellent vehicle for building brand image.

The lightbox faces the escalator going up / Passengers naturally look straight at the ad while riding the escalator, with a viewing time of 5–15 seconds, unobstructed and without distractions. Compared to side-hanging media along the passage, the efficiency of receiving the information is significantly improved, leaving a deeper brand impression.

This media is located in a rare premium spot at the interchange level of entry and exit, directly facing the crowd coming in and out of the station. It ensures high visibility and effective communication, strongly impacting the audience. The wall lightbox at the exit aligns well with passengers' line of sight, allowing them to view the display up close, offering a very high reach and strong visual impact.

The crowd entering and exiting the station has full coverage with no visual obstructions, making the view intuitive. It can fully showcase the advertising content, creating a strong visual focus and ensuring that travelers in different locations can see it, achieving efficient exposure before they ride.

Passengers usually wait for 15–40 minutes. Unlike the fleeting ads in passageways, when passengers sit and wait or line up for tickets, they look at lightboxes repeatedly, making the ads much more memorable and ensuring higher completeness in receiving the station media information.

Located in the main passage of the exit escalator at Beijing North Station, it's the only active line in the station for exit plus subway transfer. Traffic flows one way with no forks, no splits, and no detours, ensuring 100% mandatory exposure to all arriving passengers with zero missed visitors.

The lightbox is located in the central position above the first screen at the West Station. With heavy foot traffic, the three-piece simultaneous display creates a strong visual impact. It reaches 400,000 passengers daily, covering 40% of departures and 50% of arrivals. It's the best and most valuable lightbox spot in Beijing West Station.