Media Resources

The advertising spots are installed above the escalators and stairwell entrances connecting each platform to the exit floor. This is the only mandatory passage for alighting passengers to exit the station with no alternative bypass routes. 100% of arriving passenger traffic passes through this area, resulting in a far higher effective reach rate than conventional outdoor media.

Positioned by the platform elevators on the platform floor, this medium captures passengers' first glance as high-speed trains arrive and their lingering last look as trains depart. Presented in groups to build layered memories, it delivers striking visual effects with 100% coverage of departing, arriving and transit passengers.

The monitoring points are distributed on both sides of the escalators in the east and west entrance halls. All passengers entering the station from the east and west squares, going through security checks and heading to the waiting area must take the escalators with no alternative bypass routes. The setup fully covers all passenger flows in both inbound directions without any blind spots.

Located on the walls on both sides of the straight elevators on the west side of the waiting hall, this is the only vertical passage for passengers traveling from the waiting area to the platforms. All high-speed rail passengers must pass through here to take the elevators after ticket checking, resulting in 100% unavoidable exposure.

Suspended prominently directly above the lounge area of the waiting hall and running forcibly through the entire lobby, the large-format displays present an air of brand dominance. Arranged on a large scale, they deliver extremely strong visual impact and stunning communication effects, with long brand exposure time that powerfully boosts brand awareness.

While passengers wait for elevators and enter or exit the elevator cars, their line of sight is level with and directly facing the light box screens, leaving them no way to avoid viewing the content. This creates a natural mandatory exposure effect, with an effective exposure rate far exceeding that of transient media in station passages.

All passengers must pass through this spot to enter the station for waiting and head to the ticket gates. The average waiting time for passengers ranges from 30 to 60 minutes. They face the light box advertisements continuously while sitting and resting for long periods. In fragmented spare time, passengers are highly receptive to information, resulting in an overall ad reach rate of up to 92%.

This media outlet is situated at the central landmark of the waiting hall, covering the rest and gathering areas across the entire hall, escalator passage routes, and transfer corridors of all ticket checkpoints. It lies in the core zone where all waiting passengers must pass through, stay for long periods, and frequently linger.