Media Resources

This media display is located outside the entrance of Guangzhou East Railway Station on a large structural column. Its visuals deliver strong visual impact, and the 360-degree viewing angle facilitates the dissemination of brand information while effectively capturing audience attention. It fully covers crowds moving in all surrounding directions, embedding the brand image deep in people’s minds.

The exit passage serves as the only essential thoroughfare for all passengers with no diversion or detour routes, covering 100% of arriving passenger flow. It sees a stable daily exit passenger volume of 100,000 with high-quality passenger composition.

It is located on the wall of the main exit core passage on the arrival floor of Hongqiao Railway Station. All passengers arriving by trains exit through this passage with no branch diversion routes and no blind spots for exposure. It serves as the final long-distance immersive communication scene for travelers before they arrive in Shanghai and exit the transport hub, ranking as a core prime fixed media resource on the arrival floor of Hongqiao Railway Station.

Located at the lintel of the exit elevator on the platform floor, directly in the line of sight with no obstructions. It delivers mandatory viewing at an optimal height and viewing distance, offering ample time for audiences to read advertisements and ensuring full exposure of advertising messages, covering all arriving passengers and some departing passengers.

The South Station Hall is the only major southbound entry passage of the entire station, handling all inbound passenger flows from buses, private vehicles, metro lines and tourist groups at the South Square. It is classified as an S-level prime core location within the station with no passenger flow diversion or alternative functional spaces available.

The light box is located in the core waiting area of the platform. Passengers spend an average of 10 to 20 minutes waiting for trains and queuing to get on and off. They can view the advertising panel up close for a long time, resulting in an effective reach rate of over 92%.

Located in the east underground entrance hall with direct access to the south underground waiting room, this media spot boasts a prime location. It is the first advertising medium subway passengers see upon entering the station, boosting brand exposure and enabling zero-distance contact with commuters. Featuring strong forced visibility, it effectively covers waiting crowds and delivers profound influence on target audiences through meticulous brand presentation.

Media are arranged in pairs on the left and right sides of the main entrance to the South Waiting Room, which serves as the only access point for passengers entering the waiting hall. There are no diversion passages or alternative routes, covering all departing passenger flows arriving via the South Square and underground passages.