Media Resources

The core position on the lintel directly above the exit is an indispensable thoroughfare for all arriving passengers leaving the station, with no passenger diversion zones or blind spots. It serves as the first brand advertisement that passengers see upon arriving in Jiashan when they look up, exclusively occupying the primary visual entry point for all outbound passenger flow at the entire station.

Located at the busiest passageway inside Jiashan South Railway Station, all passengers entering the station to wait for trains or exiting to leave the station have to pass through this area within a short period. Its unique location guarantees that brand messages can reach every passenger, boasting an extremely high media exposure rate.

This media placement is directly in the line of sight of passengers exiting from the platform floor with no obstructions, ensuring mandatory viewing. Its appropriate height and viewing distance, coupled with ample time for ad viewing, enable advertising messages to fully reach the target audience.

This media is positioned directly in front of incoming passengers inside the waiting hall. It reaches all people entering the station and waiting for trains for efficient communication. It maintains zero-distance contact with passengers with strong mandatory visibility, effectively covering all waiting crowds. Every detail is fully displayed to exert in-depth influence on the audience.

Media installations are centrally arranged on the main wall facing the primary lounge area of the waiting hall. They are directly visible from all passenger seating without obstruction by columns, ticket checking screens or wayfinding signs, achieving 100% visual coverage of all departing passengers with no blind spots caused by passenger flow diversion.

Passengers walk slowly with their luggage and stay for 30 to 90 seconds. Their sight lines are level and parallel to the light boxes, allowing them to absorb advertising information at a more leisurely pace. The light boxes seize passengers' primary line of sight during travel, achieving the first-round in-depth brand imprint with a better memory effect than secondary exposure media inside the station.

The prime media space on the side of the basic platform floor is the first advertising medium visitors see when arriving in the city and the last one they catch sight of before leaving. It fully covers all departing and arriving passengers with an extremely high audience coverage rate. Its huge screen displays every intricate detail and delivers a stunning visual impact, cementing a brand image of "premium stature and top-tier quality" deep in people’s minds.

The media can simultaneously reach people waiting on the platform and passengers transferring at the station, covering both arrivals and departures without any blind spots. Passengers typically wait for 2–6 minutes, during which they can repeatedly see brand messages up close, making the retention of these messages far higher than that of quick-hit media in passageways.