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| Area：Chongqing | Type：high-speed railway | Frequency：0 |
| Address：Chongqingbei Railway Station | Format：Light box | Duration：0 |
| Location：On the left side of the exit of the North Square arrival passage | Min Qty：1 | Operating Time：6-24o'clock |
| Size：10.17m*2.68m=27.2556㎡ | Min Period：month |
Located on the left‑hand side of outbound passenger flow at the exit of the North Square arrival passage, directly facing the entrances to Light Rail Lines 10 and 4, this is a mandatory passage for passengers transferring to rail transit. Both sides of the light box are integrated with urban public transport riding information signs. When passengers stop voluntarily to check information, they will notice the content on the light box simultaneously, which further boosts content exposure. It can reach both high‑speed‑rail arriving passengers at the North Square and people coming to pick up others at the station, delivering access to a larger base of advertisement audiences.
With over 250,000 arriving and departing passengers daily, the light box can achieve 80,000‑100,000 valid exposures per day. During travel peaks such as the May Day holiday, exposures can exceed 150,000 times. Business travellers account for 35% of the audience and tourists account for 40%. Each light box features a screen size of 10.17m × 2.68m with a canvas area of over 27 square meters. Its large‑size backlit high‑definition screen suffers no sight obstruction in the spacious passage, delivering far stronger visual impact than ordinary small‑sized light boxes.
The light box boasts a complete and clean layout without pillar obstruction, offering broad vision and powerful visual impact. Adopting high‑precision knife‑coated fabric and uniform backlighting technology, it stays lit for 18 hours every day from 06:00 to 24:00. Resistant to interference from overhead station lighting, it presents vivid, delicate colours and premium texture, making it perfectly suited for brand image communication for automobiles, high‑end real estate, finance, cultural tourism, premium consumer goods and other sectors.
Positioned at the first visual scene for passengers arriving in Chongqing, this setting differs from the anxious mood of passengers waiting for or rushing to catch trains. Having concluded their journeys, exiting passengers are in a relaxed state of mind, with high receptivity to external information and long‑lasting memory retention. Featuring oversized static fixed visuals for long‑term stable display, it avoids carousel transitions and fleeting exposure. It enables immersive and long‑term brand influence, quickly building a city‑first brand impression, and serves as a benchmark media location for capturing the minds of users entering Chongqing.
The left‑wall light box is a high‑end, stable, high‑recall benchmark static medium on the arrival level of Chongqing High‑Speed Railway Station. Single‑spot placement grants exclusive access to the premium left‑side field of vision, precisely influencing high‑end business travelers. Combined placement of both left and right screens achieves full‑coverage visual dominance across the exit passage, comprehensively targeting all high‑speed‑rail passengers arriving in Chongqing. It stands as a premier core hub medium for deep‑rooted market engagement in Chongqing and outreach across Southwest China.
Unlike the hurried, anxious atmosphere of the waiting level, the arrival level finds passengers relaxed upon finishing their trips, representing the optimal information‑receiving window after they arrive in an unfamiliar city. Passengers walk slowly toward the exit with ample viewing time, delivering 100% full‑coverage, non‑missable forced exposure to all arriving passenger flow. As the first stable static visual upon exit, it features no flickering, no rotation and no fleeting display. It facilitates long‑term immersive brand impression implantation, making it a core scarce location for building "the first brand mental perception upon entering Chongqing".
