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| Area：Chongqing | Type：high-speed railway | Frequency：0 |
| Address：Chongqing North Railway Station | Format：Light box | Duration：0 |
| Location：On the right side of the exit of the North Square arrival passage | Min Qty：1 | Operating Time：6-24o'clock |
| Size：10.17m*2.68m=27.2556㎡ | Min Period：month |
Located on the right‑hand wall at the exit of the arrival passage of the North Square, this is the only mandatory route for all arriving passengers from the North Square heading to the transfer hall and the ride‑hailing / taxi waiting area. There are no blind viewing spots. Passengers move at a slow walking pace and stay for an extended period, delivering a 100% forced reach rate. Its ad read rate is far higher than that of fast‑moving inbound passage locations, with an average passenger gaze duration of over 12 seconds. The entire right‑side wall of the passage is free of sight obstructions such as pillars and signboards, maximizing exposure.
The North Square of the North Railway Station handles over 250,000 passenger arrivals and departures daily, with a holiday peak exceeding 310,000. This lightbox generates 80,000‑100,000 valid exposures per day, and exposures can surpass 150,000 during travel peaks such as the May Day holiday. Its audience consists of 35% business travellers and 40% tourists, predominantly middle‑to‑high‑income groups. It suits cultural‑tourism, fast‑moving consumer goods and local lifestyle service brands to achieve "conversion upon arrival".
The lightbox is installed at eye‑level height. Passengers view the advertisement up‑close for a long time and continuously absorb brand information, with an average dwell time of 8‑15 minutes. It can quickly capture the attention of passers‑by. Repeated exposures bring high memory retention, leaving passengers with strong brand impressions in a short time and boosting brand memory retention by more than 50% compared with ordinary out‑of‑home advertisements.
The light box is situated at the core visual spot on the right‑hand side of the main exit thoroughfare of the North Square. All passengers arriving by high‑speed rail and EMU trains must pass through this location when exiting the station, heading for the ride‑hailing vehicle waiting area, taxi lanes or underground parking lot. There is no alternative route, so no passenger flow can be missed. Passengers view the screen directly at eye level while moving, with continuous visual exposure throughout their journey. Its exposure duration far exceeds that of ordinary in‑station locations, achieving mandatory full‑audience coverage.
This exclusive spot boasts prime exit‑area visibility, high‑quality pure passenger flow, premium long‑lasting visuals and efficient scenario‑based communication. It is ideal for brands seeking long‑term presence to cultivate the Chongqing and Southwest China markets and consistently project brand image. It also suits short‑term campaign placements, leveraging massive high‑speed‑rail passenger volumes during holidays and peak tourist seasons to rapidly boost brand awareness. It serves as a premier core platform for high‑end brand image display, urban cultural‑tourism external promotion and customer acquisition for leading local merchants.
This media features a large complete screen measuring 10.17 m × 2.68 m. It is a single undivided panel free of pillar obstructions, delivering a clean, grand layout with excellent visual extension. It renders accurate colour reproduction with clear, fine‑textured visuals, free of light spots and distortion. Its large eye‑level viewing perspective paired with sophisticated static display delivers far stronger visual impact than standard small‑sized light boxes. It perfectly matches the brand tonality of high‑end sectors such as automobiles, finance and luxury goods, helping build an authoritative, steady and premium brand image.
