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- Media Map
| Area：Taiyuan | Type：airport | Frequency：0 |
| Address：Taiyuan Wusu Airport | Format：Light box | Duration：0 |
| Location：Above the Domestic Exit on Level 1 of T2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7.84×1.74 | Min Period：year |
Domestic exit is the last stop for passengers before leaving the airport. All departing passengers must pass through this area. The light box can reach 100% of passengers arriving domestically who are preparing to exit the terminal, boasting a large and precisely targeted audience. Passengers naturally look upward while heading toward the exit with a single gaze lasting more than 3 seconds, forming a closed loop of "visual anchoring – cultural identification – consumption association". It serves as one of the high-conversion media spots on the arrival floor.
The light box enjoys a prominent location featuring frontal direct view, unobstructed sightlines and a high elevation angle, covering all domestic arrival and departure passengers. Characterized by unobstructed visibility and high viewability, it delivers stronger visual impact. Passengers may gaze or stay for 15 to 30 seconds at a time, enabling compulsory exposure. It significantly increases advertisement view frequency and audience memorability, outperforming ordinary wall advertisements, and driving a 52% improvement in brand trust.
Adopting an elevated hanging layout, the light box delivers long-distance visibility with minimal obstruction. Mounted above the exit lintel, it features a wide horizontal panel at a commanding height. Columns, pedestrians and luggage trolleys in the lobby barely block the display. As passengers move forward orderly with luggage, they can spot the advertisement from afar thanks to its extensive visible range. Steady exposure is guaranteed regardless of crowd density, unaffected by on-site conditions such as crowd gathering and luggage stacking, so consistent display performance is maintained around the clock.
Positioned facing the direction of passenger movement, the light boxes deliver a comfortable viewing distance and straightforward visual impact, boasting extremely high communication efficiency. As the only mandatory passage for domestic arriving passengers, they achieve 100% audience coverage with over 50,000 daily exposures. Passengers stay for an average of 6–8 minutes, providing ample exposure duration for advertisements to strengthen brand recall. Each impression reaches 1 to 2 arriving passengers, doubling communication efficiency with an effective reach rate close to 100%.
This exclusive media occupies the prime communication zone for arrivals and departures. Having collected their luggage and about to exit the terminal, passengers are in a relaxed state at the end of their journey, showing high receptiveness and minimal resistance to advertisements. After continuous information exposure in the baggage hall, this location enables the final in-depth brand exposure, firmly consolidating passengers’ brand impressions and forming a closed-loop communication effect: "build awareness upon entering Shanxi, retain impressions when leaving Shanxi".
High-quality overhead light box resources at the arrival exit are limited. As rare media facilities located at the end of the passenger flow route in the arrival hall, they can be combined with core media in the baggage hall to build a full-link communication network covering the baggage waiting area and departure exit. Brand messages can be delivered progressively and continuously, greatly improving communication integrity and generating a media matrix effect unattainable by scattered standalone advertising spots. Thanks to its unique positioning at the departure node, this medium serves as a vital supplementary advertising channel for brands to reach inbound visitors within the arrival zone.
