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| Area：Taiyuan | Type：airport | Frequency：0 |
| Address：Taiyuan Wusu Airport | Format：Light box | Duration：0 |
| Location：Baggage Carousel, Arrival Hall, 1st Floor, Terminal 2 | Min Qty：6 | Operating Time：0-24o'clock |
| Size：左1.035m×2.84m，中间2.13m×2.84m | Min Period：year |
Located in the domestic arrival baggage claim hall on Level 1 of Terminal 2, adjacent to the areas surrounding baggage carousels, it sits at a key transit hub that all passengers must pass through after collecting baggage and before exiting the airport. The pillar structures are integrated into the floor and ceiling framework. Their bases stand approximately 0.8 meters above the ground, with tops extending all the way to the ceiling, ensuring unobstructed visibility for passengers from both eye-level and upward viewing angles. Multiple units are arranged in a matrix layout and distributed continuously along the baggage claim passage, delivering consistent visual presence and repeated brand exposure.
The baggage hall is the final stop for passengers before they leave the airport, achieving full 100% coverage of all arriving passengers, who are required to pass through this area to claim luggage. On average, each passenger passes by at least twice (for baggage collection, waiting, and departure). Over 13,000 passengers are covered on a daily basis. Featuring multiple pillars for repeated exposure and a 360° surrounding design, the installation creates a visual imprint effect, lifting brand recognition retention rate by more than 35% compared with single-sided light boxes.
Situated in the core gathering zone that all passengers arriving on flights must traverse, this medium targets the key scenario where passengers wait for and collect checked luggage. Adopting curved or four-sided designs without sharp corners, the advertising imagery unfolds gradually as passengers walk, enabling 360° all-angle display with no blind spots. This format significantly extends the advertisement’s exposure duration to passengers while generating powerful visual impact, occupying prime visual real estate within the baggage hall.
Within the 15–20 minute window after passengers collect their baggage and before they exit the airport, travelers are in a psychological state where their journey has concluded, they are relaxed, and they are open to making decisions. Through an exclusive single-brand strategy coupled with high-density array layout, immersive communication for high-end brands can be achieved at medium-sized airports. Repeated cyclic exposure thoroughly addresses the drawbacks of fleeting, fragmented and ineffective exposure associated with out-of-home media, greatly enhancing the penetration and retention of brand messages.
Upon disembarking, arriving passengers converge in this area to wait for checked baggage, resulting in longer natural dwell time. Unlike crowds hurrying through walkways, the audience has ample time to read advertising content, effectively overcoming the communication limitation of advertisements being merely glanced at. As a key touchpoint before passengers leave the airport, this location serves as an excellent media space for brands to reach high-net-worth business and government travelers. The hall features an open layout with minimal obstructions, and numerous wrapped columns form a large-scale media matrix.
This scenario aligns with decision-making contexts including local consumption, business cooperation, and cultural tourism travel. Travelers receive brand messages immediately upon arrival, which can directly connect to their subsequent consumption and cooperation demands, forming an efficient communication loop of "exposure – memorization – conversion". Furthermore, the media is situated in the core public area of the airport, free from distracting redundant commercial information. The brand gains exclusive access to the foot traffic within the space, enabling high-purity communication and delivering more guaranteed marketing conversion outcomes.
