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| Area：Taiyuan | Type：airport | Frequency：0 |
| Address：Taiyuan Wusu International Airport | Format：Light box | Duration：0 |
| Location：Departure Hall, Level 2, Terminal T2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：16X3.616X3.6 | Min Period：year |
This spot lies on the mandatory passage for passengers heading to security check after check-in. It also covers crowds asking for information, resting and seeing others off within the terminal hall. There is no passenger flow diversion. Basically all domestic outbound passengers will come into view. As a scarce core central hall advertising spot on the departure floor of Taiyuan Wusu International Airport, it steadily captures departing passengers throughout the day with consistently sufficient exposure volume, securing a critical communication touchpoint before passengers leave Taiyuan.
It achieves 100% coverage of passengers departing from Terminal 2, reaching over 8,000 people daily. Located at the visual center of the departure hall, it enables 360° repeated exposure to queuing passengers. Passengers naturally look upward while queuing and consulting staff, creating mandatory overhead viewing that extends the penetration cycle of brand messages. Passengers stay for an average of 45 to 60 minutes. The light box sits within the optimal viewing zone, greatly boosting the viewing frequency and memorability of advertisements.
After entering the departure hall, passengers need to locate check-in counters, queue up for baggage drop-off and wait for security screening, providing an ample window for information reception. Adopting an overhead suspended installation technique, the advertising display is freed from restrictions of walls and columns. Without any obstruction from walls, equipment or columns, it delivers an intact, seamless and continuous visual presentation. Featuring a sleek, premium appearance and wide open vision, the display can be clearly seen from both near and far distances, making it the natural visual focal point of the entire departure hall.
After passengers arrive at the departure hall and complete check-in, they have ample waiting time before security screening. They move at a relaxed pace without the urgency of rushing to collect baggage upon arrival. This gives them sufficient time to notice surrounding advertisements. Meanwhile, the hall hosts numerous people waiting for relatives and friends or taking short breaks, enabling repeated and sustained exposure of advertisements. Compared with media targeting fleeting passenger flows in passageways, such placements deliver deeper penetration of brand messages and effectively boost audience memory retention.
Boasting an irreplicable geographic location and premium display effects, these spaces represent highly investment-worthy "prime advertising spots" among airport advertising resources. They ensure long-duration, uninterrupted in-depth exposure of brand information and greatly enhance brand recognition and memorability. As landmark advertising media within the departure hall, they stand as the top choice for brands to showcase strength and elevate corporate image.
Passengers in the departure hall need to complete check-in, queue for security screening and wait temporarily, with an average stay of over 30 minutes — far longer than comparable media in the arrival area. Travellers maintain a relaxed schedule without the anxiety of rushing, making them more focused and proactive in noticing surrounding visual content. This significantly improves the acceptance and memorability of advertising information, effectively reducing communication loss. Every exposure can be converted into brand memory, realizing the philosophy of "value with every exposure".
