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| Area：Taiyuan | Type：airport | Frequency：0 |
| Address：Taiyuan Wusu International Airport | Format：Light box | Duration：0 |
| Location：Arrival Exit, Level 1, Terminal 2 | Min Qty：2 | Operating Time：0-24o'clock |
| Size：1.88m × 2.52m ，2.13m × 2.52m | Min Period：year |
It is situated on the only main passage leading to ground transportation after passengers collect their baggage, with no branch roads or alternative detours, creating a "visual closed loop". During their average dwell time of 8–12 minutes, passengers pass the light box area multiple times to achieve repetitive and unconscious memory penetration. The average daily advertising exposure frequency reaches 5–8 times, with a 30% higher memory retention rate compared to subway advertisements. Passengers are in a "relaxed receptive state", allowing advertising information to sink in naturally, bringing a conversion rate 2 to 3 times higher than that of out-of-home media.
All passengers arriving in Taiyuan must pass through this area after collecting baggage to exit the terminal building, featuring an exclusive passenger flow route without diversion. Two sets of vertical standing light boxes are deployed as a package, with dimensions of 1.88m×2.52m and 2.13m×2.52m respectively. The light boxes directly face outgoing passenger flows; passengers’ line of sight naturally falls on the screens as they walk forward. The screens deliver even brightness and excellent color performance with stable display effects day and night, while the metal frames present a minimalist and elegant look.
The unhurried walking pace brings a higher effective ad viewing rate. After picking up luggage, passengers are no longer in a rush and proceed toward the exit at a gentle walking speed, granting them ample time to view advertising content. This avoids ineffective fleeting exposure caused by fast-moving passengers inside terminal buildings. The two light boxes are placed on either side of the gate to form an encircling visual layout. No matter whether pedestrian flows keep left or right, they cannot avoid the advertising screens, continuously capturing audiences’ attention and strengthening brand recall.
Located inside the exit gate of the arrival hall, this spot is the key passage that all domestic arriving passengers must pass through to leave the airport. It serves as a prime first-exposure advertising medium in the airport arrival zone. Passengers’ line of sight directly faces the light box, with a single viewing duration of 8 to 15 seconds — far longer than that for ordinary advertisements. It boasts markedly higher reach, recall rate and conversion rate compared with regular outdoor advertising, making it a core advertising resource for brands to reach incoming visitors and seize the first impression of the city.
Boasting a prominent location, the light box captures passengers for an extended period as they move through the corridor, enabling mandatory exposure and greatly boosting the frequency and memorability of the advertisement. When travelers see full-wall brand advertisements in the exit passage, they develop a strong sense of "home advantage" along with psychological cues. As the "last-mile brand implantation" before passengers engage in urban business and social activities, it leverages the recency effect to establish the brand logo as travelers’ first impression upon landing.
The vertical large-format display stands out with ample presentation space. It forms a distinct visual focal point within the spacious exit corridor, free from obstructions by columns or walls and clearly visible from afar. It delivers continuous, stable and efficient visual exposure, eliminating the limitations of single-location advertising. It helps build a full-chain communication matrix covering "arrival - exit - departure", achieving three-dimensional and comprehensive marketing penetration targeting passengers arriving in Shanxi. It is a scarce and core advertising medium with outstanding cost performance within the arrival zone of Wusu Airport.
