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- Media Map
| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Capital International Airport | Format：Light box | Duration：0 |
| Location：T3 International Departure Duty‑Free Area | Min Qty：4 | Operating Time：0-24o'clock |
| Size：5.874 x 2.004 m 、2.874 x 2.004 m | Min Period：month |
The media is positioned in the main duty‑free corridor after security check for T3 International Departures. 100% of outbound passengers pass through this area with no passenger flow diversion or omissions, delivering a stable and substantial base exposure volume. The complete media setup consists of multiple connected display spots. Passengers view brand visuals continuously as they move along the corridor, enabling immersive sequential communication. This effectively mitigates memory decay caused by single‑unit media and deepens brand imprint, which serves as the core design logic of the "Impact Series".
This media adopts indoor high‑definition backlit light boxes instead of electronic LED screens. Arranged in a connected multi‑light‑box combination, it delivers high‑impact exposure through coherent immersive visual presentation. Two large‑size light boxes measuring 5.874m×2.004m and two standard‑size light boxes measuring 2.874m×2.004m are distributed alternately along the main duty‑free corridor. Aligned with passengers’ full travel path, they create progressive continuous visual impact.
The oversized light boxes face directly toward passengers’ moving direction, boasting dominant visual influence. Passengers can hardly avoid the exposure, resulting in markedly higher memory retention compared with departure‑zone media or dynamic media. 67% of passengers spend more than 8 seconds viewing the advertisements, far exceeding the airport’s average ad viewing duration of 3.2 seconds.
The wall for light‑box installation is well‑proportioned with a suitable mounting height. The placement avoids obstruction by pedestrian flow, baggage trolleys and equipment. It delivers full‑coverage visibility across the venue with a comfortable eye‑level viewing angle. The connected display creates a powerful, neat and immersive brand visual effect with a strong ceremonial feel and impressive memory points. It is highly suitable for scenarios that project a high‑end, consistent and grand brand image. The displays appear exquisite up close and striking from afar, presenting an overall premium and sophisticated visual quality.
It achieves 100% coverage of all outbound passengers at T3 International Departure, implanting brand perception before passengers start duty‑free shopping and greatly boosting the likelihood of subsequent conversion to purchase. Four light boxes are arranged consecutively along the passenger walkway in mixed sizes to generate sustained visual impact — hence the name “Impact Series”. All units are located on the main duty‑free shopping passage after security check, along the mandatory travel route for outbound passengers.
Serving as Beijing’s gateway for external brand presentation, this location reaches both high‑end Chinese outbound travelers and foreign departing visitors. It enables brands to cultivate perception among high‑end domestic audiences while projecting an international brand image, backed by strong credibility. The refined, high‑end light‑box visuals readily prompt passengers to take photos and share them on social platforms voluntarily. This allows offline out‑of‑home advertising to drive secondary online social‑media communication, generating incremental exposure and significantly improving return on ad spend.
